Even after the explosion of e-commerce due to the COVID-19 pandemic, online shopping still has room for growth. To capture this market share, organizations need e-commerce strategies that include the implementation of technologies. However, organizations can find it difficult to choose the right eCommerce marketing platform. In addition to the Read More
DT Reach uses an unmatched in-app and on-device scale with award-winning creativity to exceed your branding and awareness goals. With the DT Reach product suite, mobile is more than a channel, it’s a success story built on sight, sound, and motion.Read More
Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink how they connect with their audiences. Don’t let data discontinuation fool you! As Forrester noted, “there’s a lot of Chicken Little going on for an announcement that really Read More
Meta this week revealed a giant 3D ad on one of London’s most popular billboards. Meta Reality Labs has taken over Piccadilly Lights in the heart of London’s West End to promote its Meta Quest 2 virtual reality headset. The ad, part of Meta’s “Wish for the Extraordinary” Read More
With Snowflake as its backend, Firework wants to improve the speed, uptime, and performance of their next-generation video commerce platform. The fastest, most reliable, and most powerful video commerce platform in the world, Firework, has announced a new relationship with Snowflake, the Data Cloud company. With this announcement, Firework will Read More
Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More
Marketing tactics are always changing. With the growth of digital marketing, new tactics are always being created to assist companies in more efficiently reaching their target customers. Retargeting marketing is one of these tactics. Online advertising that targets users who have already expressed interest in your product or service is Read More
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of Read More
ironSource, a leading business platform for the App Economy, today announced a major update to its ROAS (Return On Ad Spend) Optimizer. ironSource is the first company to provide an area on its platform fully dedicated to ROAS optimization data – providing app marketers with a trend visualization and daily breakdown Read More
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Read More
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