Microsoft is reportedly considering investing $10 billion in OpenAI as it plans to integrate ChatGPT into its Bing web search engine and Office products. Rumors that Microsoft wants to pour more money into the San Francisco-based startup, beyond the $1 billion it pledged in 2019, have been circulating for months. The latest reports Read More
IKEA, the world’s largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content, at scale, and is market relevant at a regional level. IKEA partnered with Social Native to source organic content shared by their customers and connect Read More
Social Native, a leading provider of influencer content solutions and UGC, has announced that it is expanding its business offerings by introducing Creator Discovery™. The new feature allows brands more autonomy over the influencer selection process by outsourcing advanced targeting tools to discover the creators best suited to their goals. Read More
We got out of lockdown and were sitting in a bar with a group of marketing colleagues at an industry event that reflected the past few years and all the transformation B2B marketing has gone through. What decisive decisions will you make? What changes, bets, and/or investments did Read More
IRI and Meta Platforms, Inc. will now offer buyers a new solution that closes the loop between Meta’s social media campaigns and in-store CPG sales made at major US retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for Read More
Bridgeline Digital, Inc., a cloud-primarily based totally advertising era software program provider, introduced that its prescriptive advertising dashboard, eCommerce360, is now to be had in the app save at the Shopify platform. Shopify has partnered with Bridgeline to energy analytics and prescribe new sales techniques for his or her base Read More
SEO Tools Bin is a leading provider of free SEO tools for digital marketing. The company recently launched Advanced Site Analyzer, a tool that allows users to evaluate the performance and potential of not only the company’s websites but also those of its competitors. Advanced Analyzer provides a comprehensive Read More
Even after the explosion of e-commerce due to the COVID-19 pandemic, online shopping still has room for growth. To capture this market share, organizations need e-commerce strategies that include the implementation of technologies. However, organizations can find it difficult to choose the right eCommerce marketing platform. In addition to the Read More
DT Reach uses an unmatched in-app and on-device scale with award-winning creativity to exceed your branding and awareness goals. With the DT Reach product suite, mobile is more than a channel, it’s a success story built on sight, sound, and motion.Read More
Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink how they connect with their audiences. Don’t let data discontinuation fool you! As Forrester noted, “there’s a lot of Chicken Little going on for an announcement that really Read More
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