MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers Read More
Similarvideo, a leader in AI viral video generator, has announced the launch of its revolutionary AI Talking Avatar feature, setting a new standard for creating personalized, engaging, and professional video content. Developed by Boolv Tech, the AI Talking Avatar feature empowers users to effortlessly design custom AI avatars, streamlining video Read More
Storyblok, the headless CMS for brands that want to make a bigger, faster market impact, today announced the launch of Storyblok Labs, a place for marketers and developers to get early access to the latest content management innovations that will help them stay ahead of market trends and outperform competitors. Read More
At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their Read More
Trivver, a Florida-based Augmented Reality and AI tech company and Niantic 8th Wall, the leading WebAR platform for agencies, brands, and developers known for driving the evolution of spatial computing, today announced a partnership that will combine Trivver’s cutting-edge 3D data analytics capabilities with 8th Wall’s industry-leading WebAR Read More
Brand Engagement Network (BEN), an emerging provider of safe, personalized customer engagement AI, Vybroo, a company that connects brands with customers through innovative audio messaging strategies, and Farmacia Roma, a pharmacy chain based in Baja California, today announced a commercial agreement that will pair BEN’s and Vybroo’s unique Read More
Shirofune, the leading digital advertising automation management tool, today announced an enhanced Improvement Suggestion feature that proposes optimal keyword and search query settings for Amazon Ads. Shirofune’s Improvement Suggestion identifies keywords and search queries that increase costs without delivering the desired results, automatically listing those that need to be Read More
MediaGo, the deep learning-based intelligent advertising platform, announced today that it has comprehensively upgraded its SmartBid product. Introducing the Maximum (Max) Conversion bidding mode, the new upgrade aims to maximize the number of conversions for advertising campaigns while ensuring cost control, and maximizing advertising effectiveness. With the broad landscape of Read More
Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
Uptempo, a leading provider of marketing planning software, has launched a new platform that helps enterprise marketing organizations plan better, spend smarter, and execute with confidence. This new product combines the capabilities of Allocadia, BrandMaker and Hive9 to create a unified marketing system with profiles for campaign planning, marketing financial Read More
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