Tags : Ads

Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform

February 28, 2025

Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with Read More

DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

February 21, 2025

Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More

Inuvo Launches Self-Serve IntentKey Platform: A Revolutionary Interface for AI-Powered Audience Modeling

February 13, 2025

Inuvo, Inc. a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, an advanced AI agent specifically designed for audience modeling using Inuvo’s proprietary IntentKey AI. Designed to address the challenges of modern advertising including signal loss, privacy regulations, and the growing need for Read More

Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers

February 6, 2025

Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden Read More

Doceree launches the first-ever unified admanager, built exclusively for healthcare publishers

February 6, 2025

Doceree, the world’s first global network of physician-only platforms for programmatic messaging, today announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively for healthcare publishers to improve HCP engagement, maximize monetization and improve return on ad spend (ROAS). Leveraging the proprietary technology ESPIYAN™, admanager, powered Read More

BRANDefenders Launches AI-Defined Service to Help Businesses Shape Their Online Narrative

January 30, 2025

BRANDefenders, a business accelerator specializing in digital marketing and strategic reputation management, announces the launch of its cutting-edge AI-Defined™ Service. With AI today, where machine learning algorithms increasingly shape public perception, this service provides businesses with the tools to train AI systems to understand and represent their brands accurately and Read More

Aspire.io Launches YouTube Shorts Integration

January 27, 2025

Aspire.io, the leading influencer marketing platform, launches its first-party YouTube Shorts integration, helping brands diversify their creator strategies and tap into the power of short-form content on YouTube. Aspire is one of the first influencer marketing platforms to unlock access to YouTube Shorts, helping brands quickly scale content production Read More

Zartico Launches Marketing Performance Solutions, Redefines Attribution and Invests in the Future of Technology and Travel and Entertainment

January 23, 2025

Zartico, an emerging MarTech company based in Salt Lake City, Utah, has cracked the code to understanding the patterns of people and place, moving beyond data aggregation to applying its advanced data science and proprietary technology to deliver innovative marketing performance solutions for destinations, place-based businesses, and their agencies. By Read More

Reputation Expands Platform to Deliver Deeper Customer Insights and Greater Business Impact

January 23, 2025

Reputation, the global leader in reputation performance management, today announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey. The platform enhancements allow Read More

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