Didja, Inc., the pioneering video technology company dedicated to extending and expanding broadcast television viewership and revenue, today announced that its popular live local broadcast TV platform LocalBTV is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) capabilities to its entire 21-market footprint of US TV DMAs – now Read More
Join LinkedIn’s Education team to discover why Message Ads are a great product to utilize and best practices for Message Ads set-up and deployment.Read More
In this video we discuss how to properly setup a google ads campaign for a business with multiple locations. We go over the questions to ask the company and potential campaign setup types.Read More
OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, is partnering with BuySellAds (BSA), provider of technology that connects the world’s best independent publishers with high-quality, relevant advertisers. The partnership extends OOH advertising, the only traditional ad medium growing today, to BSA’s clients. Opportunities in Read More
This video previews the upcoming migration of Local Campaigns and Smart Shopping Campaigns into Performance Max Campaigns. It also hints a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns.Read More
Google Ads Vice President Jerry Dischler just came out with the three most important things he recommends you focus on for growing your business with Google Ads. 1) Unlocking Automation 2) Prepare for the Future of Measurement 3) Exceeding Customer Expectations for Digital Privacy Read More
MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More
Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More
In this video you’ll learn why your B2B paid social ads suck and how to fix them. I explore the importance of intent both from our audiences and the social channels. See what to stop doing and what to start doing to increase the effectiveness of your paid Read More
VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of 3D assets for ads. This solution provides Read More
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