How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a Read More
Connect with the top product professionals from around the world at this one-hour meet-up that explores what media companies must do now to embrace the evolving discipline of product to delight customers and grow business. Join Product Initiative Lead Jodie Hopperton as we break down what it means to build Read More
How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of this Advertising Initiative Meet-Up. Join Advertising Initiative Lead Mark Challinor and guests for this one-hour meet-up focused on the rise of advertising formats, the revised sales team, and the new role of Read More
How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet. While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, Read More
Here is a way to make some sales without spending any money on ads – (even though I don’t encourage this kind of behavior… (: ) Retargeting email marketing, to bring back lost customers or simply upscale to the current ones. All the big brands are using their data to create retargeting Read More
Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads. With two days of networking and content featuring the top experts in lead gen and performance marketing, there is nothing else like LeadsCon. LeadsCon is attended by all business segments with high levels of Read More
Partnership expands the depth and breadth of Entravision’s leading presence across the quickly growing digitally-connected Latin American market Entravision, a leading global advertising solutions, media, and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most Read More
Video ads are generally the highest converting ads on social media…if done right! Here are 5 tips and examples on how to design winning video ads. Marketing 360® is the #1 Marketing Platform® for Small businesses. It has everything you need from design to marketing, to CRM. Powered by Madwire® – voted one Read More
The wait is over! It’s been a long two years not being able to work together face-to-face, but now, DealMaker Europe is back and in person! Join us in London this June to connect, learn, grow, deal and, dare we say, party with over 700 of the best (and best-performing) Read More
For the second year in a row, Twelve Legs Marketing was named a winner during the annual American Advertising Federation (AAF) Colorado Awards Ceremony. A recipient of a silver ADDY in the Integrated Branded Content Campaign category for the production of https://elevatedbyart.com/ and the corresponding video series, Twelve Read More
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