Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry Read More
It’s 2022 and social media is continuing to grow at warp speed. With over 2 billion Internet users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool. Read MoreRead More
Are your Facebook ads underdelivering? Wondering how to improve your results? Learn how to write better ad copy, including where to find ideas and what to avoid, plus a lot more.Read More
ZeroSum, an automotive software and marketing company, has partnered with WellSaid Labs, an artificial intelligence text-to-speech technology company, to use its cutting-edge AI voice technology enabling same-day, low-cost video ad production within ZeroSum’s Auto-Stream platform – the world’s first over-the-top (OTT) and connected TV (CTV) advertising solution for auto Read More
Jivox, the personalized digital marketing technology leader, today announced the launch of its Personalized Commerce Marketing offering. Designed specifically for digital commerce marketers in verticals such as retailers, banks and insurance companies selling directly to consumers, this Jivox offering enables them to recommend many relevant products personalized to individual consumers Read More
Oomiji, the first predictive, conversation-enabled customer data platform, announced today that the company had been selected by the Luxury Marketing Council to provide state-of-the-art customer intelligence and engagement using Oomiji’s audience insight and targeting technology. The partnership will enable the Luxury Marketing Council to engage with its 5000+ members across 1000+ Read More
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these along with the growth of social media video platforms prove that combining social media marketing with video content Read More
PPC.co, a leader in expert pay-per-click management services, is pleased to announce the release of the company’s white label PPC service for other digital marketing agencies. This newly released service is meant to provide digital marketing agencies the resources they need to prepare to scale their own companies Read More
The 2022 B2B Marketing Exchange (#B2BMX) is just days away, and we already know it will be one for the books. After all, it’s poised to bring more than 800 practitioners to Scottsdale to soak up the latest knowledge, trends and Arizona sun. And it doesn’t hurt that Read More
A community of peers, an influential and senior group of doers and makers of industry will explore select tactics on how we best demonstrate data stewardship, relevant content, and value-creating consumer engagement. DAA Summit 22 will be our 10th Summit with two days of programming full of ideas and innovation from Read More
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