The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Read MoreRead More
What is Facebook Advertising? Facebook Advertising is a form of internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Facebook advertising may not be the best way to reach your target audience in some countries and in some Read More
L2T’s team of experts provides Paid Search, Display Advertising, Video Advertising, SEO (Search Engine Optimization), OTT (Over-the-Top) Advertising, Paid and Organic Social Media and Reputation Management for automotive dealers in the United States. “L2T is honored to be recognized by Google as a Premier Partner. Our team Read More
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the Read More
VideoByte, the leader in Connected TV (CTV) advertising, now offers a new service that combines audio advertising with video advertising. A2V, the new audio to visual launched by VideoByte, will help transform audio ads into CTV video with new technology that has never before been available. With custom advertiser Read More
Lightspeed Commerce Inc. , the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Read MoreRead More
Marketing, Branding & Communication Conference will be focusing on the future of advertising in relation to the recent changes in consumer behavior due to the pandemic. It seems that the new consumer behavior will transform the industry’s future therefore companies need to better understand the new consumer and empower Read More
Webinar 3 shows you the importance of marketing your business and introduce the basic principles and traditional and digital tools for marketing your business. You will leave with a simple template for developing a marketing plan for your own business. 17th February 2022, 18:00 – 20:00 Read MoreRead More
It’s about getting your business featured in newspapers and on radio and television, understanding how the media works, finding the stories in your business that journalists will want to tell and understanding how to make contact with them so that you enjoy the benefits of free publicity. 11th February 2022, 10:00 – 12:00 Read More
Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their Read More
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