PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “Read More
Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers Read More
Infosys a global leader in next-generation digital services and consulting, today announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their Read More
There’s one big change coming to Instagram Reels. If you pay attention to this new strategy and use it right away, you may be able to use it as a competitive advantage. Facebook Reels is starting something called Overlay Ads. These overlay ads will help creators earn money with Read More
The Manifest, a business news and how-to website, has named 5WPR amongst the top 15 most reviewed Social Media Marketing Companies, and Digital Marketing Companies in New York City. For its inaugural recognition, The Manifest is honoring the most recommended and reviewed service providers from their respective segments, compiled from companies Read More
Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small businesses consider social media their most successful digital marketing tool in 2022. Though it remains as the top Read More
Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. Taking a deep dive to look at who and where your business should be networking will help progress your digital marketing strategy. 17th March 2022 | 14:00 – 16:00 Read MoreRead More
Hear what’s new from the Google Ads team at the Google for Games Developer Summit 2022, including pre-registration App campaign options, ad revenue optimizations, and more.Read More
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry Read More
It’s 2022 and social media is continuing to grow at warp speed. With over 2 billion Internet users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool. Read MoreRead More
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