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T-Mobile Acquires Rideshare Advertising Network, Octopus Interactive

T-Mobile Acquires Rideshare Advertising Network, Octopus Interactive

January 10, 2022

T-Mobile today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through Read More

Smartly.io Acquires Ad-Lib.io to Expand Creative Technology Across Channels

Smartly.io Acquires Ad-Lib.io to Expand Creative Technology Across Channels

January 7, 2022

Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform. Continuing its strong growth trajectory, the acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and Read More

Betterbrand Launches Sirius XM Advertising Campaign

Betterbrand Launches Sirius XM Advertising Campaign

January 7, 2022

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand’s need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. “Sirius XM is a fantastic platform for Read More

Marin Software Announces Amazon DSP Integration to Expand Amazon Advertising Solutions

Marin Software Announces Amazon DSP Integration to Expand Amazon Advertising Solutions

January 6, 2022

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads’ demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns – from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, Read More

CommentSold Acquires Vizzlie to Simplify Social Media Marketing for Retailers

CommentSold Acquires Vizzlie to Simplify Social Media Marketing for Retailers

January 6, 2022

CommentSold, the leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through live and social selling, today announced that it has acquired marketing message customization and scheduling tool Vizzlie. Merchants on the CommentSold platform will now have an easy way to personalize and Read More

V12 Marketing Acquires New Jersey WordPress & Marketing Agency BZA

V12 Marketing Acquires New Jersey WordPress & Marketing Agency BZA

January 5, 2022

V12 Marketing, a full-service marketing agency based in Concord, New Hampshire, has just announced the completion of an acquisition of BZA, a New Jersey WordPress and marketing agency. Mike Visconti, the founder of V12 Marketing, has said, “We’re so pleased to have finished this acquisition right before the New Read More

Liberated Syndication Reports December Podcast Advertising Rates

Liberated Syndication Reports December Podcast Advertising Rates

January 4, 2022

Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates. These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers Read More

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