At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their Read More
Trivver, a Florida-based Augmented Reality and AI tech company and Niantic 8th Wall, the leading WebAR platform for agencies, brands, and developers known for driving the evolution of spatial computing, today announced a partnership that will combine Trivver’s cutting-edge 3D data analytics capabilities with 8th Wall’s industry-leading WebAR Read More
Brand Engagement Network (BEN), an emerging provider of safe, personalized customer engagement AI, Vybroo, a company that connects brands with customers through innovative audio messaging strategies, and Farmacia Roma, a pharmacy chain based in Baja California, today announced a commercial agreement that will pair BEN’s and Vybroo’s unique Read More
Shirofune, the leading digital advertising automation management tool, today announced an enhanced Improvement Suggestion feature that proposes optimal keyword and search query settings for Amazon Ads. Shirofune’s Improvement Suggestion identifies keywords and search queries that increase costs without delivering the desired results, automatically listing those that need to be Read More
MediaGo, the deep learning-based intelligent advertising platform, announced today that it has comprehensively upgraded its SmartBid product. Introducing the Maximum (Max) Conversion bidding mode, the new upgrade aims to maximize the number of conversions for advertising campaigns while ensuring cost control, and maximizing advertising effectiveness. With the broad landscape of Read More
Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
10th – 12th July 2023 | Caesars Forum, Las Vegas, USA Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top Read More
19th-21st June, 2023 At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, and shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, Read More
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
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