With some due diligence, patience, and a fair and calm demeanor – Google Ads restrictions and disapproval reversals are possible. Here’s how we did it. A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that Read More
NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s content and scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around Read More
Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” Read More
Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that Read More
Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters more toward the general public Read More
Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Read MoreRead More
In the recent general election debates between Boris Johnson and Jeremy Corbyn they both commented on the other one finding a magic money tree. But research suggests that even if someone did find a magic money tree, they wouldn’t notice the money. In 2010, film makers left 100 dollars in a Read More
Rep. Bob Rommel is proposing legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles. The signs would be illuminated and digitally operated. The bill (HB 1039) limits the sign to no taller than 20 inches and no longer than 54 inches. Read More
Articles throughout December explored advertising, promotion and labeling in addition to the role of social media in regulatory communications. Leading experts in the profession shared valuable insight on a wide range of issues impacting APL professionals today, including optimizing ad/promo regulatory affairs communications, Facebook chat study results and the Read More
Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according to a new report. This reflects advertising dollars switching to addressable as the platforms mature and are better understood by the advertising community. This is [&Read More
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