Rep. Bob Rommel is proposing legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles. The signs would be illuminated and digitally operated. The bill (HB 1039) limits the sign to no taller than 20 inches and no longer than 54 inches. Read More
Articles throughout December explored advertising, promotion and labeling in addition to the role of social media in regulatory communications. Leading experts in the profession shared valuable insight on a wide range of issues impacting APL professionals today, including optimizing ad/promo regulatory affairs communications, Facebook chat study results and the Read More
Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according to a new report. This reflects advertising dollars switching to addressable as the platforms mature and are better understood by the advertising community. This is [&Read More
If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an Read More
Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks. In these Read More
Digital advertising space has become highly competitive. In particular, market leaders Facebook (FB) and Google (GOOGL) are under immense pressure. In the case of Facebook, rival TikTok is both poaching its talents and advertising clients, thereby posing an existential threat. Even with intensifying competition in digital advertising market, there is Read More
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