• August 14, 2025
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Social Panga Establishes AI Council to Embed Technology Across Its Services

Social Panga Establishes AI Council to Embed Technology Across Its Services

August 1, 2025

Social Panga, a creative and digital agency, has launched an in-house AI Council to embed artificial intelligence across its branding, marketing, and digital services. Positioned as a ‘think-and-do tank’, the council comprises specialists, strategists, and technologists focused on applying AI in areas like content creation, workflow optimization, personalization, performance marketing, Read More

Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

July 30, 2025

Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

June 19, 2025

Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More

Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

June 19, 2025

Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Read More

SixDegrees.org and Advertising Week unveil nonprofits and agencies selected for Purpose, Produced

SixDegrees.org and Advertising Week unveil nonprofits and agencies selected for Purpose, Produced

June 13, 2025

SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission-driven campaigns as part of Purpose, Produced–a groundbreaking initiative designed to amplify the powerful stories of grassroots organizations. Hundreds of deserving nonprofits applied for this once-in-a-lifetime opportunity. Five were selected Read More

ThrivePOP Achieves HubSpot Platinum Tier as a HubSpot Solutions Partner, Solidifying Leadership in Digital Marketing Innovation

ThrivePOP Achieves HubSpot Platinum Tier as a HubSpot Solutions Partner, Solidifying Leadership in Digital Marketing Innovation

June 12, 2025

ThrivePOP, a digital marketing agency recognized for its innovative approach to brand strategy, is pleased to announce its new tier level within the Platinum Tier HubSpot Solutions Partner Program. This significant milestone marks a pivotal moment in the company’s growth, reflecting its commitment to delivering exceptional inbound marketing, sales Read More

Hexrate Introduces Ethical AI-Driven Instagram Growth Solutions for Digital Brands

Hexrate Introduces Ethical AI-Driven Instagram Growth Solutions for Digital Brands

June 9, 2025

Hexrate is a next‑generation social media growth platform that empowers digital brands, influencers, and small businesses to expand their Instagram presence — ethically, authentically, and effectively. Founded by a team of Instagram growth experts, Hexrate com combines advanced AI‑driven targeting with human‑powered strategies to deliver real engagement and Read More

Thanks Launches its Customer-First Ad Network in the UK

Thanks Launches its Customer-First Ad Network in the UK

June 5, 2025

Thanks, the ad network turning post purchase monetization into moments of joy, today announced its expansion into the UK, launching with eBay UK as its marquee publisher partner. Thanks serves native, non-disruptive ad placements at checkout across both desktop and mobile, giving advertisers exclusive access to high-intent moments when shoppers Read More

Rakuten Advertising Launches Industry-First Solutions for Greater Affiliate Transparency and Creator Growth

Rakuten Advertising Launches Industry-First Solutions for Greater Affiliate Transparency and Creator Growth

May 30, 2025

Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands. Announced at Rakuten Optimism 2025, these new solutions provide publishers with enhanced data transparency, help advertisers remain brand-safe and compliant, and bridge the gap between creator and affiliate Read More

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