Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI Read More
Creatopy, the leading ads automation platform, has officially rebranded as The Brief and unveiled the industry’s first end-to-end AI agency platform. Designed to automate every stage of the marketing process—from research and creation to publishing and optimization—The Brief enables brands to accelerate campaign delivery, reduce costs, and Read More
Locality, a leading provider of local video solutions, has unveiled its Advanced Audience Engine, a cutting-edge identity and activation platform developed in partnership with Lovelytics, Newton Research, and Databricks. This innovation reimagines how advertisers connect with local audiences by combining generative AI, automation, and Locality’s extensive historical local media Read More
Pacdora, a rapidly expanding packaging design platform, is setting its sights on the future by unveiling its vision for a fully AI-driven, end-to-end solution that merges design with marketing. With a user base that has surpassed six million worldwide and a growing range of AI-powered tools, the company has already Read More
Social Panga, a creative and digital agency, has launched an in-house AI Council to embed artificial intelligence across its branding, marketing, and digital services. Positioned as a ‘think-and-do tank’, the council comprises specialists, strategists, and technologists focused on applying AI in areas like content creation, workflow optimization, personalization, performance marketing, Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More
Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Read More
Measuring and optimizing business visibility across AI’s most powerful assistants just became possible with Rank Prompt. The revolutionary platform, developed by a team of veteran marketers, works with ChatGPT, Gemini, Perplexity, and Grok to function as an AI business visibility scanner. For the first time ever, users are easily Read More
SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission-driven campaigns as part of Purpose, Produced–a groundbreaking initiative designed to amplify the powerful stories of grassroots organizations. Hundreds of deserving nonprofits applied for this once-in-a-lifetime opportunity. Five were selected Read More
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