• March 27, 2025
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InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

March 27, 2025

InMarket, a leader in real-time marketing and measurement, today released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as an $8.15 incremental return on ad spend (iROAS), over $3 million in incremental sales, and Read More

Brunner Acquires Rakuten Advertising’s Performance Solutions Business

Brunner Acquires Rakuten Advertising’s Performance Solutions Business

March 25, 2025

Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities Read More

Postmedia Launches Their Self-Serve Advertising Platform Powered by DanAds

Postmedia Launches Their Self-Serve Advertising Platform Powered by DanAds

March 21, 2025

Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands. This innovative platform provides advertisers with seamless access Read More

Newest Patents from Yieldmo Push Boundaries for Predictive Creative in Advertising

Newest Patents from Yieldmo Push Boundaries for Predictive Creative in Advertising

March 20, 2025

Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has been awarded multiple patents for technology solutions impacting predictive creative and attention signal collection. With the introduction of these innovative technologies, Yieldmo has now been awarded over 30 patents, furthering the company’s commitment Read More

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

March 18, 2025

Mediaocean, the foundational partner for omnichannel advertising, today announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity for Innovid to signal its core tenets of independence, intelligence, and innovation. This milestone cements Innovid Read More

National CineMedia Announces Bullseye to Further Enhance its Data-Driven Solutions with AI-Powered Hyper-Local Targeting Capabilities

National CineMedia Announces Bullseye to Further Enhance its Data-Driven Solutions with AI-Powered Hyper-Local Targeting Capabilities

March 17, 2025

National CineMedia the largest cinema advertising platform in the US, today introduced its newest product offering, Bullseye the latest addition to its NCMx™ suite, leveraging AI-generated creative to deliver dynamic, hyper-localized messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye Read More

Omneky Launches Smart Ads: Automated Ad Generation for Smarter Campaigns

Omneky Launches Smart Ads: Automated Ad Generation for Smarter Campaigns

March 17, 2025

Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create and optimize advertising creatives. Smart Ads leverages the power of artificial intelligence to generate high-performing, on-brand ads, automatically. By integrating with existing brand Read More

Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data

Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data

March 11, 2025

Veritonic, the industry’s leading audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By combining device graph technology with self-reported listener data, Veritonic’s solution ensures Read More

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