Tags : Advertisers

AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

November 22, 2022

AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, announced it has been selected as the winner of the “Best Mobile Marketing Platform” in the 2022 Digiday Technology Awards, awarding the technology platform that provides Read More

Skai Named #1 Search Engine Marketing and Social Media Marketing Provider to Digital Commerce 360’s Top 1000 Retailers

November 22, 2022

Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran Read More

The Chatbot Is Dead: It’s Time to Modernize Your Online Experience

Thu, Dec 1, 2022 · 11:30 PM | IST (GMT +5:30) Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. Read MoreRead More

Do More with Less: Connect Customer Data to Drive Marketing Efficiency

Thu, Dec 8, 2022 · 11:30 PM | IST (GMT +5:30) With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. Read More Read More

Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027

November 21, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” “In the USA, TikTok has overtaken other Read More

Has Martech Made Things Too Complicated?

November 21, 2022

The arrival of martech was heralded as the next step in marketing. These platforms have allowed marketers to collect endless amounts of data so they can reconfigure their approach and increase conversions. The theory is that the more companies know about their customers, the more appealing services they can offer. Read More

Stagwell Heads to CES 2023: Transforming Marketing Through Impactful Technology

November 17, 2022

Content Studio and Floor Tours will be held at Stagwell, and Chairman and CEO Mark Penn will speak on the C Space Stage. Stagwell, the challenger network created to transform marketing, will attend CES 2023, which is being held in Las Vegas, Nevada, from January 5–8, 2023 and is being hosted by the Read More

Firework Partners with Snowflake to Bring Video Commerce Solutions to the Open Web

November 9, 2022

With Snowflake as its backend, Firework wants to improve the speed, uptime, and performance of their next-generation video commerce platform. The fastest, most reliable, and most powerful video commerce platform in the world, Firework, has announced a new relationship with Snowflake, the Data Cloud company. With this announcement, Firework will Read More

New to Peach: Ads on Netflix

November 7, 2022

Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More

#paid Named an Official TikTok Marketing Partner

November 2, 2022

#paid, a multi-channel platform for creator marketing that enables creators to collaborate with brands and grow their businesses, recently declared that it has joined the TikTok Marketing Partner programme. As a badged partner, #pay will expand the fantastic options available to their enthusiastic network of marketers and content producers. “TikTok’Read More

Tags : Advertisers

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