Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More
BBTV Holdings Inc., the leading creator monetization company, is announcing the acquisition of the assets of Outloud Media, a Detroit-based creator economy business with expertise in distributing and monetizing creator content across multiple social media platforms like Facebook. The acquisition bolsters BBTV’s Multi-Platform Partnership solution, which provides content creators Read More
Quotient, the leading digital promotions and media technology company, today announced the U.S. launch of the highly successful European Shopmium app to deliver savings and brand discovery to consumers, all in a single, convenient experience. Part of the Quotient Promotions Network, Shopmium is the leading grocery savings app1 in Read More
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand. In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and Read More
ContextLogic Inc., one of the world’s largest mobile eCommerce platforms, announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand. Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Read More
Small businesses (SMEs) need e-commerce marketing services to focus on niche markets. Offering products at the right prices to new and existing customers will help your business stand out from the competition and attract more customers. When it comes to promoting SME businesses online, businesses need to focus on the Read More
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will Read More
Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More
“Content is everything.” That’s one interpretation of the adage that each website owner follows, at least. However, content distribution is a close second to the material itself in the dynamic world of content marketing. As competition intensifies, businesses must make investments in efficient content marketing by utilizing a variety Read More
Integral Ad Science, a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach Read More
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