Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the U.S. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships Work (AAW), will address diversity in the workforce across the industry and empower employers Read More
Rollick Inc., the leading relationship technology provider for the Marine, Powersports, and RV industries, today announced the official launch of Rollick AdDriver, a unique advertising platform for companies that target outdoor recreation shoppers. Utilizing a unique blend of digital advertising tactics, AdDriver allows recreation OEMs, insurance companies, and accessory providers Read More
America’s leading niche magazine publisher, The N2 Company, brought home the gold – as well as platinum (the highest honor) and an honorable mention – in the 2021 MarCom Awards. The N2 Company (N2) is no stranger to recognition, having earned spots on many “top workplaces” and “fastest growing” lists, from Inc. Read More
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform Read More
Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to leading advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the Read More
Alltemp, Inc. announces that the Company has completed the acquisition of an established digital marketing business, Digi Messaging & Advertising, Inc. (“Digi”) through a share exchange agreement. To complement its existing B2B services, the Company plans to roll out a new consumer-facing platform based upon the integration of Digi’Read More
Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, a leading brand and advertising research consultancy. The acquisition strengthens Dynata’s advertising solutions offerings within the Dynata Platform, adding key creative testing capabilities to help clients measure the effectiveness of Read More
Clutch, the leading B2B ratings and review platform, has officially announced its 2021 Top Global Advertising & Marketing Firms, ranking 5W Public Relations as a top provider in the Public Relations Agencies category. Each year, Clutch publishes its official list of the top advertising and marketing companies from all over Read More
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, today announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website’s traffic and attributes Read More
Cordial, the leading cross-channel marketing platform, today announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using Read More
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