China’s leading B2B cross-border e-commerce marketplace DHgate and Google recently announced the launch of a joint advertisement solution to make it faster and easier for exporters to market overseas to drive online sales. This solution, which is called Huitou Advertising Platform and also marks first of its kind Read More
Outbrain Inc. , a leading recommendation platform for the open web, announced today that it has entered a definitive agreement to acquire video intelligence AG (“vi”), a Swiss-based contextual video technology platform for digital and Connected TV media owners. vi’s contextual and machine learning technology enables media owners to enhance Read More
Today Teads announced groundbreaking updates to Teads Ad Manager (TAM), creating the first open-web platform that can activate cookieless campaigns throughout the marketing cycle. TAM now has a dedicated ‘cookieless mode’ for planning, targeting, delivery and reporting, allowing advertisers to responsibly engage with all consumers who are using cookieless environments. Read More
Viant Technology Inc. , a leading people-based advertising software company, today announced new software innovations for its Adelphic® advertising software to drive greater performance and measurement for advertisers facing the continuous deprecation of third-party cookies and device identifiers. Read MoreRead More
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, Read More
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and Read More
GetResponse, a complete online marketing platform, and Google have partnered to integrate Google Ads as a feature within the GetResponse platform. Working through exclusive Lead Form Extensions, GetResponse now allows the gentle and agile integration of ad campaigns. GetResponse is a complete online marketing platform helping companies around the globe Read More
Today, Anodot, the autonomous business monitoring company, announced a technology partnership with Rivery, the end-to-end DataOps platform, to help digital advertisers monitor marketing campaign anomalies. The partnership leverages Rivery’s no-code pipelines to push data to Anodot for real-time monitoring. An advanced AI platform, Anodot helps customers monitor, analyze, and Read More
Today, Skai a leading commerce intelligence and advertising platform — was named the leading provider of search engine marketing and social media marketing in Digital Commerce 360’s Leading Vendors to the Top 1000 Retailers report. This marks the company’s eighth consecutive win in this category. “Over the last year, retailers have Read More
QP, the revolutionary messenger-first social media platform designed to help creators of all kinds engage, interact & monetize their content, today announced the launch of the latest release of its highly anticipated app. Available for download on the App Store and Google Play, QP is jam packed with unique features Read More
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