DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising Read More
Yahoo Advertising has announced the launch of Yahoo Backstage, a new offering that will give Yahoo DSP advertisers direct access to publishers’ premium inventory. In addition to properties owned and operated by Yahoo, more than 100 publishers have subscribed to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Read More
Adobe reported financial results for its second quarter fiscal year 2023 ended June 2, 2023. “Adobe achieved record Q2 revenue demonstrating strong demand across Creative Cloud, Document Cloud and Experience Cloud,” “Adobe’s ground-breaking innovation positions us to lead the new era of generative AI given our rich datasets, foundation models and ubiquitous Read More
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for Read More
Intuit Mailchimp, the world leader in email marketing and automation*, has announced the launch of more than 150 new and updated features on its platform to help marketers spend less time in creating emails, emails and reports, to speed up their e-commerce development and to make it more convenient. donate. Some Read More
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon. Offering unprecedented transparency and control over the ad decisioning process Read More
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced a partnership with TVision, a provider of second-by-second analytics on how viewers watch television, to improve performance measurement on connected television (CTV) and provide the most comprehensive and scalable attention span on the market. DoubleVerify and Read More
Lightico, the market leader in digital customer engagement, today announced the acquisition of Vizolution, the European leader in customer experience technology, making this joint venture a leader global leader in B2B2C digital fulfillment for telecommunications and financial services. Through a powerful matching platform, the company allows businesses to Read More
Canva, the world’s only all-in-one visual communication platform, expanded its rapidly expanding product portfolio with the launch of Canva for Districts, just two months after the launch of the Canva product. for Campus for colleges and universities. The launch of Canva for districts comes as the use of Canva Read More
Publicis Groupe announces PX, a comprehensive production service dedicated to accelerating the production, performance and personalization of multi-channel content. Data-driven, dynamic delivery, and powered by the largest network of modular studios, PX is designed to deliver compelling customization at scale. As marketers report that demand for content has doubled in Read More
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