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IMA Launches Global Ad Campaign Highlighting The Demand For Certified Accounting Professionals

IMA Launches Global Ad Campaign Highlighting The Demand For Certified Accounting Professionals

September 14, 2021

Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing Read More

Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience Data

Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience Data

September 14, 2021

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling advertisers to engage audiences wherever they Read More

Channable Launches its Global Amazon Repricer

Channable Launches its Global Amazon Repricer

September 13, 2021

Channable, a leading global, e-commerce, feed management and PPC automation solution provider for digital marketers, brands and online retailers, announces its Amazon Repricer. Driven by customer demand, Channable’s Amazon Repricer enables digital marketers, brands and online retailers to increase sales, optimize profit margins and compete to win the Buy Read More

Google and Shopify Team Up to Help 1.7 Million SMBs Reach More Consumers

Google and Shopify Team Up to Help 1.7 Million SMBs Reach More Consumers

September 9, 2021

In May, Google announced a partnership with Shopify to allow more than 1.7 million merchants to reach consumers through Google Search and other services. This partnership is one of the many initiatives by tech companies targeting the massive small and medium business (SMB) market. SMBs account for more than 95% of firms Read More

Unveiling Infosys Equinox: Digital Commerce Platform Driving Human-Centric and Memorable Omnichannel Shopping Experiences

Unveiling Infosys Equinox: Digital Commerce Platform Driving Human-Centric and Memorable Omnichannel Shopping Experiences

September 9, 2021

Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today launched Infosys Equinox to help enterprises securely deliver hyper-segmented, personalized omnichannel commerce experiences for B2B and B2C buyers. The platform’s future-ready architecture offers unprecedented flexibility for enterprises to pick and Read More

Wunderkind Integrates with Salesforce Marketing Cloud to Help eCommerce Brands Scale Personalized Experiences at Every Step of the Customer Lifecycle

Wunderkind Integrates with Salesforce Marketing Cloud to Help eCommerce Brands Scale Personalized Experiences at Every Step of the Customer Lifecycle

September 8, 2021

Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, today announced a milestone in its partnership with leading customer relationship management (CRM) provider Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when Read More

Blockchain marketing agency Hype Partners acquires DeFi consultancy agency0x

Blockchain marketing agency Hype Partners acquires DeFi consultancy agency0x

September 6, 2021

Today, Hype Partners, the largest blockchain community management and marketing agency, in an industry first, has announced its acquisition of DeFi consultancy agency0x along with the recent hire of Lee Tatham as Creative Director. agency0x is a growth consultancy focussed on decentralized finance (DeFi) technology protocols. The acquisition Read More

Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

September 6, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and Read More

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