Google’s Insight Page rolls out to all accounts. Advertisers share their tips for getting the most from it. Google Ads’ Insights Page has officially rolled out to all advertisers globally. The Insights Page was initially launched in November 2020 as a beta. Read MoreRead More
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know. In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network Read More
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of Read More
Sponsored Profit Partners continues to expand its service offerings for the benefit of its rapidly expanding clientele. The renowned Amazon PPC strategy company has recently introduced free consultation calls for entrepreneurial brands looking to grow and scale on Amazon.The free discovery calls are available to all Amazon sellers that Read More
(Reuters) – Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue Read More
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a company or brand. The ads look just like organic Read More
Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever PR, increasingly they answer several pressing needs which is why all marketers Read More
The idea of Netflix someday adding advertising to its service remains a perennial topic among investors and analysts. Needham analyst Laura Martin recently renewed her call that Netflix should use ads as a way to subsidize lower price points in the face of intensifying competition, while a separate survey of Read More
Amazon is throwing a whole kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers. The sales pitch by Amazon largely centers on the ads it can sell across apps on its Fire TV platform. But that isn’t Read More
The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmful content and the algorithmic ability to do Read More
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