Tags : Advertisers

Paying attention to attention: A tension in advertising

In the recent general election debates between Boris Johnson and Jeremy Corbyn they both commented on the other one finding a magic money tree. But research suggests that even if someone did find a magic money tree, they wouldn’t notice the money. In 2010, film makers left 100 dollars in a Read More

Addressable advertising boom across all regions and platforms forecast by Rethink TV

Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according to a new report.  This reflects advertising dollars switching to addressable as the platforms mature and are better understood by the advertising community. This is [&Read More

How to Disable Annoying Ads and News Feeds in Mi Browser

If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an Read More