TECHSPO Dubai brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Read MoreRead More
This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit. On this week’s episode of Marketing O’Clock, hosts Jess Budde, Mark Saltarelli, and Christine “Shep” Zirnheld tell you everything you need to know about Read More
Google announced new features for app advertisers. Learn more about device targeting, new attribution options, leveling up user experience and improving attribution! Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely Read More
It’s easy to feel overwhelmed when it comes to selecting the best ways to garner more attention and visibility — and new business — for your technology services company. There are numerous tools and strategies at your disposal, both digital and traditional, and it seems like companies rally behind a new Read More
Google’s Insight Page rolls out to all accounts. Advertisers share their tips for getting the most from it. Google Ads’ Insights Page has officially rolled out to all advertisers globally. The Insights Page was initially launched in November 2020 as a beta. Read MoreRead More
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know. In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network Read More
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of Read More
Sponsored Profit Partners continues to expand its service offerings for the benefit of its rapidly expanding clientele. The renowned Amazon PPC strategy company has recently introduced free consultation calls for entrepreneurial brands looking to grow and scale on Amazon.The free discovery calls are available to all Amazon sellers that Read More
(Reuters) – Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue Read More
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a company or brand. The ads look just like organic Read More
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