AET Media describes its services as providing an advertising asset design and generation capability “that allows for at-scale delivery of unique, visually appealing advertisements.” Wizely says that with its co-op reporting and pre-approval automation platform, advertisements can get OEM approval and reimbursement at scale. The company offers an advertising audience Read More
Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its coverage of the Olympics this summer. NBCUniversal’Read More
Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies over the next Read More
Reuters – Alphabet Inc’s GOOGL.O Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google’s plan is to restrict advertising software Read More
Facebook privacy scandal is known to be the biggest data scandal of recent years. It has made people more aware but the worse thing is that it is now becoming a problem for social media platforms. To avoid any possible issue that can lead to a scandal just as big Read More
NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s content and scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around Read More
Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” Read More
Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that Read More
In the recent general election debates between Boris Johnson and Jeremy Corbyn they both commented on the other one finding a magic money tree. But research suggests that even if someone did find a magic money tree, they wouldn’t notice the money. In 2010, film makers left 100 dollars in a Read More
This week, we’ve been talking with Marketplace reporters about what we should expect in tech in 2020. Today, we’re taking a look at one major thing happening in 2020: the U.S. presidential election. It’s no secret that there was a boom in social media misinformation campaigns during the 2016 Read More
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