Tags : Advertisers

Stackline announces Universal Stores, ecommerce landing pages enabled with the industry’s first cross-platform attribution and first-party data collection technology

Stackline, the leader in full-channel connected commerce, announces the launch of Universal Stores. This multi-commerce storefront technology enables brands to maximize conversions and drive sales across all major retail touchpoints. The solution drives purchases across retail sites, such as Amazon, Target, and Walmart, and brands can integrate with their direct-to-consumer (Read More

ALLO Communications Launches Bark Social Media Monitoring in Days To Support Parents in 36 Communities via the Calix Platform

Calix, Inc. announced that longtime customer ALLO Communications (ALLO) is leveraging the end-to-end Calix platform to rapidly deploy Bark, an AI-powered managed social media monitoring service. ALLO is expanding Bark in the 36 communities it serves in Nebraska, Colorado and Arizona to reach approximately 18,000 homes. By launching Bark, ALLO is giving Read More

Marketing technology firm ZoomInfo plans to lay off 3% of workforce

ZoomInfo, a US-based marketing technology company, has announced it will furlough about 3 percent of its workforce worldwide, joining several other tech companies that have recently cut jobs. In a filing with the US Securities and Exchange Commission (SEC), ZoomInfo said it “The Company estimates that it will incur restructuring charges Read More

Prove Social Media ROI with Agorapulse and Google Analytics 4

Agorapulse, an award-winning social media management software, announces the integration of Google Analytics 4 (GA4) into the Social Media ROI Dashboard, helping businesses measure impact The impact of social media on sales, leads, and traffic is easier. Users can now track customer engagement across multiple devices with minimal configuration and make Read More

Mediahub Selects Unruly as a Preferred SSP

Unruly, the leading multi-channel advertising platform specializing in connected TV (“CTV”) and video, today announced that it has been selected by award-winning media company Mediahub as its Offers sub-platform priority (“SSP”). As the advertising landscape becomes more complex and evolves at a faster pace, Unruly underpins Mediahub’s efforts to Read More

Roku and Best Buy Announce New Advertising & Retail Relationship

Roku, the #1 streaming TV platform in the US, Canada and Mexico, and Best Buy, the leading consumer technology retailer in the United States, announced the first go-to-market relationship in its advertising and retail businesses. For the first time, Best Buy has partnered with a TV streaming platform to provide first-party Read More