Brand Engagement Network (BEN), an emerging provider of safe, personalized customer engagement AI, Vybroo, a company that connects brands with customers through innovative audio messaging strategies, and Farmacia Roma, a pharmacy chain based in Baja California, today announced a commercial agreement that will pair BEN’s and Vybroo’s unique Read More
Shirofune, the leading digital advertising automation management tool, today announced an enhanced Improvement Suggestion feature that proposes optimal keyword and search query settings for Amazon Ads. Shirofune’s Improvement Suggestion identifies keywords and search queries that increase costs without delivering the desired results, automatically listing those that need to be Read More
MediaGo, the deep learning-based intelligent advertising platform, announced today that it has comprehensively upgraded its SmartBid product. Introducing the Maximum (Max) Conversion bidding mode, the new upgrade aims to maximize the number of conversions for advertising campaigns while ensuring cost control, and maximizing advertising effectiveness. With the broad landscape of Read More
RAVER Inc. (raver.ai) announces the launch of its groundbreaking AI-powered marketing platform. Leveraging cutting-edge artificial intelligence technology, the platform seamlessly integrates social media accounts and offers users unparalleled capabilities in quickly generating captivating images and compelling content. Effective social media marketing is essential for businesses to stay competitive and Read More
Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
10th – 12th July 2023 | Caesars Forum, Las Vegas, USA Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top Read More
19th-21st June, 2023 At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, and shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, Read More
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
Ever feel like you’re fighting an uphill battle to close a sale? You’re not alone. One of the primary marketing goals of small business owners is to attract and retain customers, which is a frequent challenge due to time and budget constraints. Even if your client list is Read More
With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than Read More
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