Tags : Advertising

A New Cloud-Based Cinema Advertising Platform is Launched by Screenvision Media

Screenvision Media, a national leader in premium video advertising and content representation for top cinema exhibitors, has completed a major modernization of its core business systems by migrating to Microsoft Azure and Oracle Cloud Infrastructure. The transformation, executed in partnership with Cintra, reflects the companies’ 15-year collaboration and underscores Screenvision’Read More

Axel Springer Unlocks Precision Ad Targeting with cmmrcl.ly Integration

On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More

Social Panga Establishes AI Council to Embed Technology Across Its Services

Social Panga, a creative and digital agency, has launched an in-house AI Council to embed artificial intelligence across its branding, marketing, and digital services. Positioned as a ‘think-and-do tank’, the council comprises specialists, strategists, and technologists focused on applying AI in areas like content creation, workflow optimization, personalization, performance marketing, Read More

Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More

HilltopAds Unveils New Solutions to Optimize Ad Campaign Performance and Transparency

HilltopAds, recognized as a leading ad network offering advertisers direct traffic sources and personalized support, has announced several significant updates this quarter aimed at enhancing advertiser experience and campaign management efficiency. These latest improvements focus on delivering quicker insights, simplified processes, and greater control over budget planning, all designed to Read More

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS), adds Alliance Management Module to its Bridge Platform

Mindmatrix, the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform, Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage Read More

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More