On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More
Social Panga, a creative and digital agency, has launched an in-house AI Council to embed artificial intelligence across its branding, marketing, and digital services. Positioned as a ‘think-and-do tank’, the council comprises specialists, strategists, and technologists focused on applying AI in areas like content creation, workflow optimization, personalization, performance marketing, Read More
Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
In order to offer Canva Enterprise to its wide network of connected agents, Anywhere Real Estate Inc., a leader in residential real estate services worldwide, has established a strategic relationship with Canva. Professionals from CENTURY 21, Better Homes and Gardens Real Estate, Corcoran, ERA, Sotheby’s International Realty, Coldwell Banker, and Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
HilltopAds, recognized as a leading ad network offering advertisers direct traffic sources and personalized support, has announced several significant updates this quarter aimed at enhancing advertiser experience and campaign management efficiency. These latest improvements focus on delivering quicker insights, simplified processes, and greater control over budget planning, all designed to Read More
Mindmatrix, the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform, Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage Read More
Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More
Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Read More
Measuring and optimizing business visibility across AI’s most powerful assistants just became possible with Rank Prompt. The revolutionary platform, developed by a team of veteran marketers, works with ChatGPT, Gemini, Perplexity, and Grok to function as an AI business visibility scanner. For the first time ever, users are easily Read More
© 2023, The Martech.info . All rights reserved