• February 28, 2025
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Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

February 28, 2025

Base.ai, the AI-powered customer-led growth (CLG) platform, today announced its acquisition of Laudable, an AI solution that transforms customer conversations from call recording into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations. This acquisition marks a new era for post-sale customer engagement, Read More

Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform

Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform

February 28, 2025

Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with Read More

Predactiv and Affinity Solutions Redefine Audience Targeting and Data Monetization with New Partnership

Predactiv and Affinity Solutions Redefine Audience Targeting and Data Monetization with New Partnership

February 26, 2025

Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a transformative partnership designed to set a new standard in audience targeting and data monetization by integrating the largest deterministic consumer purchase dataset with the most powerful AI-driven data management Read More

DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

February 21, 2025

Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More

URLgenius Sets New Standards in Seamless App-to-App Engagement, Record Growth, & Next-Gen Innovations

URLgenius Sets New Standards in Seamless App-to-App Engagement, Record Growth, & Next-Gen Innovations

February 21, 2025

URLgenius, the leading app-linking platform, delivered a landmark year of growth and innovation. In 2024, URLgenius: Generated over $5 billion in social commerce revenue a 53% increase YoY Groundbreaking features like Multi-link Composer, Instant App Linking, and Trending Links drove rapid innovation. The platform delivered exceptional speed to value, with client-created links skyrocketing Read More

Tofu Raises $12M Series A to Consolidate Martech for Enterprise GTM Teams

Tofu Raises $12M Series A to Consolidate Martech for Enterprise GTM Teams

February 17, 2025

Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, alongside a notable Read More

Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation

Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation

February 13, 2025

Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More

Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers

Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers

February 6, 2025

Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden Read More

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