Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands. Announced at Rakuten Optimism 2025, these new solutions provide publishers with enhanced data transparency, help advertisers remain brand-safe and compliant, and bridge the gap between creator and affiliate Read More
Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new ways to scale the impact of CTV ads. This month, we’re focused on helping marketers get more from Read More
Oktopost, the leading platform for B2B social media management, employee advocacy, marketing intelligence, and social listening, today unveiled the findings of its latest research, revealing how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing. Based on a survey of over 770 full-time B2B Read More
Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against Read More
Comcast Technology Solutions (CTS), a trusted provider of large-scale multi-modal AI for video understanding, and Orange Logic, the digital asset management (DAM) platform for innovative enterprises, today announced a strategic partnership that aims to significantly enhance how organizations manage and utilize their video content. This collaboration integrates Comcast Technology Solutions’ Read More
Baymon Inc. has released today the beta version of the ad strategy AI marketing platform “simon”. The platform features an AI agent designed to transform traditional marketing operations, starting with media planning and selection – one of the most critical steps in any ad campaign. The beta version includes the following Read More
Semrush Holdings, Inc., a leading online visibility management SaaS platform, appointed Caroline Tsay to its Board as an independent director effective May 1, 2025. Ms. Tsay will become the ninth director of the Board. “We are delighted to have Caroline join our Board,” said CEO of Semrush, Bill Wagner. “Caroline brings a Read More
MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution Read More
Strategic media healthcare agency CMI Media Group, a WPP company, today announces that their Empower™ SaaS-operating system’s automated media orchestration (AMO) application has achieved the milestone of over 200 campaigns in market, representing $1 Billion in incremental revenue for more than 25 CMI clients. With AMO, CMI Media Group has built an Read More
MidOcean Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced today the acquisition of GSTV (the “Company”), the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Read More
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