Founded in 2007, OMI set out to educate marketers on the known truths and best practices of digital marketing. Starting with industry-leading certification programs to teach, validate and enable digital marketing excellence through the industry’s most credible and widely known educators, OMI has become the de facto standard for digital Read More
We’re here to help businesses improve the performance of their website, whether that means getting more visitors or turning more of those visitors into customers. We pride ourselves on a transparent, consultative approach. We don’t hide behind technology, jargon or an assumption that anything is too complicated Read More
Digital Shadows, the leader in digital risk protection, today announces a new feature within its SearchLight™ solution enabling organizations to rapidly identify fake social media accounts registered against their key executives – and get them taken down quickly. Cyber criminals routinely impersonate companies and key personnel on social media. Motivations vary Read More
Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing Read More
Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling advertisers to engage audiences wherever they Read More
In May, Google announced a partnership with Shopify to allow more than 1.7 million merchants to reach consumers through Google Search and other services. This partnership is one of the many initiatives by tech companies targeting the massive small and medium business (SMB) market. SMBs account for more than 95% of firms Read More
Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today launched Infosys Equinox to help enterprises securely deliver hyper-segmented, personalized omnichannel commerce experiences for B2B and B2C buyers. The platform’s future-ready architecture offers unprecedented flexibility for enterprises to pick and Read More
Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, today announced a milestone in its partnership with leading customer relationship management (CRM) provider Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when Read More
SiriusXM announced its largest multi-media national ad campaign ever which brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and stars from the worlds of entertainment, music, and sports, many of whom have shows, channels and popups on the SXM App. The campaign – “The Home Read More
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