Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced it has won gold for B2B Marketing’s Martech Vendor of the Year. The Martech Vendor of the Year category awards the martech vendors with solutions that enable B2B marketing activity. B2B buyers have changed. Read More
B2B landing page optimization is a deliberate procedure that can help your company reap a variety of rewards. The chance to increase lead creation is one of these advantages, and it’s possibly one of the most fruitful. Here are 5 suggestions for enhancing your landing pages to produce more Read More
Create content that grabs your B2B buyer’s attention and then gives them an incentive to stick around for the whole video.Read More
Change: It’s an inevitable part of life and survival hinges on our ability to adapt. Take B2B marketing, for example. Companies have been following a traditional model to attract potential buyers: running various advertising campaigns, focusing on inbound marketing, and deploying large sales organizations to cold-call and book Read More
Sixty-four percent of B2B buyers cannot tell one brand’s digital experience from another’s. Although some of the impetus is on sellers, this suggests buyers, by foregoing a salesperson, are inadvertently behaving in a way that negatively impacts their confidence in their purchasing decisions. Part two of our Read More
Integrate, the leader in B2B Precision Demand Marketing (PDM) announced today at Forrester’s B2B Summit North America’s new cross-channel capabilities with the launch of Precision Social and cross-channel Insights in the Demand Acceleration Platform. Precision Social enables the ability to activate target account lists on social, Read More
In this video, you’ll learn why modern B2B lead generation strategies fail to actually convert customers, have low close-wins rates, cause problems with your sales team and waste significant marketing dollars. I also discuss if lead generation is even needed with B2B buyers today.Read More
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