Integrate, the leader in B2B Precision Demand Marketing (PDM) announced today at Forrester’s B2B Summit North America’s new cross-channel capabilities with the launch of Precision Social and cross-channel Insights in the Demand Acceleration Platform. Precision Social enables the ability to activate target account lists on social, Read More
Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that Read More
B2B Online officially returned to Chicago in April 2022! It had been over 2 years since we gathered the industry and it was fantastic seeing everybody back in person again. 500+ B2B Leaders, 60 unique sessions, and 2 action-packed days later – we’re already thinking of seeing leading manufacturers and distributors again next Read More
Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Read MoreRead More
Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up their name, contact, and demographic data for a free asset. This is enough of a deterrent for the lead Read More
It’s no secret that ABM works. When done right, it can generate 200% more revenue for marketing efforts. Chatbots are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out how conversational marketing can increase your pipeline – and your bottom line. B2B organisations, recognizing Read More
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