Tags : B2B Marketing

Unifyr Announces First Centralized, AI-Powered Partner Engagement Platform to Streamline Channel Relationships

Unifyr today announced the launch of Unifyr+, a platform that addresses the challenges of modern channel relationships by putting channel partners in the driver’s seat, leveraging traditional vendor-centric partner relationship management (PRM) programs via a partner-first platform. The new solution empowers managed service providers (MSPs) and other partners to Read More

Intuit Mailchimp Announces New Product Enhancements and Refreshed Popup Forms, A Smarter Solution for Lead Generation and Business Growth

Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a host of product enhancements and a completely revamped popup forms experience in beta to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. With Read More

Predactiv and Affinity Solutions Redefine Audience Targeting and Data Monetization with New Partnership

Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a transformative partnership designed to set a new standard in audience targeting and data monetization by integrating the largest deterministic consumer purchase dataset with the most powerful AI-driven data management Read More

Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social

Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer Read More

Doceree launches the first-ever unified admanager, built exclusively for healthcare publishers

Doceree, the world’s first global network of physician-only platforms for programmatic messaging, today announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively for healthcare publishers to improve HCP engagement, maximize monetization and improve return on ad spend (ROAS). Leveraging the proprietary technology ESPIYAN™, admanager, powered Read More

Natterbox Revolutionizes Customer Engagement with New AI-Powered Omnichannel Digital Solution

Natterbox, a leader in AI-powered communication solutions, announces the launch of its groundbreaking digital platform, Natterbox Digital. This innovative solution unifies voice, SMS, and WhatsApp into a seamless experience for agents and customers, enabling businesses to deliver exceptional, personalized engagements on one unified platform natively integrated into Salesforce. Natterbox Digital Read More

MOVABLE INK AND BRAZE EXPAND PARTNERSHIP TO ENHANCE MULTICHANNEL PERSONALIZATION

Movable Ink, the AI-powered personalized content platform, today announced its expanded partnership with Braze. Together, they’re introducing two powerful new integrations, Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging, designed to empower global marketing teams to deliver personalized, multichannel experiences with greater Read More

Resonate Launches rAI-powered Audience Builder, Revolutionizing Market Research with Advanced AI Technology to Transform Audience Insights and Activation

Resonate, the leader in predictive consumer intelligence, today announced the launch of its groundbreaking rAI-powered Audience Builder. This innovative tool represents a significant leap forward in consumer intelligence technology. By harnessing the power of AI, Resonate is enabling marketers and data analysts to make faster, smarter decisions about their target Read More

LeadsCon 2025

The world’s largest conference and exposition on lead-generation attended by thousands of Fortune 1000 marketers, lead-buyers, procurement teams, agencies and affiliates. Three days of networking, meetings and content featuring lead gen experts. April 7 – 9, 2025 | MGM Grand, Las Vegas Read MoreRead More

The MarTech Summit Asia

Over the course of two days and across three stages, we’ve curated an immersive experience to delve into the latest trends in MarTech, catering to both B2C and B2B verticals. Our thematic tracks encompass customer experience, data, analytics & insights, sales enablement, and demand generation. Join us Read More