Tags : B2B Marketing

Aspire.io Launches CreatorAds Suite to Revolutionize Meta Partnership Ads

Aspire.io, a leader in word-of-mouth commerce, has unveiled the first phase of its CreatorAds Suite, bringing the complete Meta Partnership Ads process—spanning usage rights, media buying, and performance tracking—directly into its platform. By integrating the entire workflow, Aspire enables brands to run diverse, high-performing ads across the Read More

Revolutionizing Local SEO: Online Advantages Rolls Out AI Search Optimization

Online Advantages, a Charlotte-based digital marketing agency, has unveiled its advanced AI Search Optimization services, designed to help local businesses achieve prominent placement in Google’s AI Overviews and other AI-powered search results. Since its establishment in 2012, the agency has consistently evolved, moving from traditional SEO methods to a fully Read More

CloudMasonry Empowers AI-Driven Marketing with Support for Salesforce Marketing Cloud Next

CloudMasonry, a top-tier full-service Salesforce consulting firm, has announced the expansion of its capabilities to fully support Salesforce Marketing Cloud Next (MCN), the company’s next-generation AI-native marketing platform. This enhancement builds on CloudMasonry’s established Marketing Automation Practice, which features a team of certified experts in Salesforce Marketing Cloud Read More

Axel Springer Unlocks Precision Ad Targeting with cmmrcl.ly Integration

On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More

Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More

Eventify Launches All-in-One Suite to Revolutionize B2B Event Marketing

Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More

A Guide to SaaS Contract Pricing Strategies on AWS Marketplace

By putting their goods on the AWS Marketplace, SaaS vendors expand their companies and increase their market share. To succeed as sellers, it’s essential they plan and understand the various AWS Marketplace pricing strategies, which can accelerate their time to market. Three pricing options are available for SaaS solutions Read More

TI Marketing Solutions Unveils Dynamic New Website to Power B2B Growth

TI Marketing Solutions, the B2B performance marketing agency developed under TechInformed, has unveiled its newly redesigned website, offering a refreshed and more intuitive view into its wide array of demand generation and content marketing services. The launch of this upgraded digital platform—marketing.techinformed.com—marks a significant evolution Read More

Email Marketing Faces a Wake-Up Call as Gmail Prioritizes User Control

Inbox overload has become a daily struggle for many people, with reports indicating that the average individual now receives over 120 emails each day. For office workers, that number can climb even higher as professional communications mix with newsletters, retail promotions, and automated updates. Recognizing how overwhelming this constant influx has Read More