Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new ways to scale the impact of CTV ads. This month, we’re focused on helping marketers get more from Read More
PathFactory, a B2B Content Intelligence and personalization platform, and Salesloft, the leading Revenue Orchestration Platform, today announced a new strategic integration that will help B2B sales teams leverage content engagement data to deliver more personalized and effective buyer experiences. The integration enables joint customers to incorporate content engagement Read More
Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against Read More
HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More
Unifyr today announced the launch of Unifyr+, a platform that addresses the challenges of modern channel relationships by putting channel partners in the driver’s seat, leveraging traditional vendor-centric partner relationship management (PRM) programs via a partner-first platform. The new solution empowers managed service providers (MSPs) and other partners to Read More
Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a host of product enhancements and a completely revamped popup forms experience in beta to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. With Read More
Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a transformative partnership designed to set a new standard in audience targeting and data monetization by integrating the largest deterministic consumer purchase dataset with the most powerful AI-driven data management Read More
Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer Read More
Doceree, the world’s first global network of physician-only platforms for programmatic messaging, today announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively for healthcare publishers to improve HCP engagement, maximize monetization and improve return on ad spend (ROAS). Leveraging the proprietary technology ESPIYAN™, admanager, powered Read More
Natterbox, a leader in AI-powered communication solutions, announces the launch of its groundbreaking digital platform, Natterbox Digital. This innovative solution unifies voice, SMS, and WhatsApp into a seamless experience for agents and customers, enabling businesses to deliver exceptional, personalized engagements on one unified platform natively integrated into Salesforce. Natterbox Digital Read More
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