Tags : B2B Marketing

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS), adds Alliance Management Module to its Bridge Platform

Mindmatrix, the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform, Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage Read More

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More

Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Read More

Marchex® Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource

Marchex, which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex’s prior partnership announcement, bringing Marketing Edge’s proven call Read More

Validity Releases “State of Email 2025” Report, Revealing Email Marketing Trends

Recently acquired by Validity, Litmus from Validity released its 2025 State of Email report, revealing how marketers are adapting to today’s complex marketing landscape based on responses from hundreds of global email marketers. As email marketers navigate frequent mailbox provider updates, advancements in technology, complex privacy regulations and shifting consumer Read More

PathFactory Announces Strategic Integration with Salesloft to Enhance Revenue Orchestration with Content Intelligence

PathFactory, a B2B Content Intelligence and personalization platform, and Salesloft, the leading Revenue Orchestration Platform, today announced a new strategic integration that will help B2B sales teams leverage content engagement data to deliver more personalized and effective buyer experiences. The integration enables joint customers to incorporate content engagement Read More

HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale

HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More