Tags : B2B Marketing

Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More

Eventify Launches All-in-One Suite to Revolutionize B2B Event Marketing

Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More

A Guide to SaaS Contract Pricing Strategies on AWS Marketplace

By putting their goods on the AWS Marketplace, SaaS vendors expand their companies and increase their market share. To succeed as sellers, it’s essential they plan and understand the various AWS Marketplace pricing strategies, which can accelerate their time to market. Three pricing options are available for SaaS solutions Read More

TI Marketing Solutions Unveils Dynamic New Website to Power B2B Growth

TI Marketing Solutions, the B2B performance marketing agency developed under TechInformed, has unveiled its newly redesigned website, offering a refreshed and more intuitive view into its wide array of demand generation and content marketing services. The launch of this upgraded digital platform—marketing.techinformed.com—marks a significant evolution Read More

Email Marketing Faces a Wake-Up Call as Gmail Prioritizes User Control

Inbox overload has become a daily struggle for many people, with reports indicating that the average individual now receives over 120 emails each day. For office workers, that number can climb even higher as professional communications mix with newsletters, retail promotions, and automated updates. Recognizing how overwhelming this constant influx has Read More

A breakthrough predictive model from Prescient AI helps marketers to make smarter, faster marketing decisions

Prescient AI has unveiled a groundbreaking forecasting and optimization model designed to replace outdated marketing measurement systems that struggle to meet the demands of today’s fast-paced, high-stakes environments. This proprietary model, which offers forecasting and measuring capabilities much beyond what is currently available in media analytics platforms, ushers in Read More

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS), adds Alliance Management Module to its Bridge Platform

Mindmatrix, the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform, Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage Read More

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More

Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Read More