With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More
DATA Communication Management Joint Stock Company, a provider of business communications and marketing solutions to businesses across North America, announces the launch of PRSNL™, a personalized video content platform Top humanization with full service. PRSNL covers all aspects of custom video creation and distribution, from strategy, storyboarding and creative development Read More
TuneIn, the world’s leading live-streaming audio service, and HubSpot, a customer relationship management (CRM) platform for scaling businesses, announced the launch of the HubSpot Podcast Network on TuneIn, a radio station. Live radio streams HubSpot’s vast library of content through the TuneIn platform. Listening to podcasts has become Read More
You’ve identified your target potential customers, matched your content creation, and leveraged different types of content to promote your products or services. So your content strategy seems pretty solid, right? The truth is, your content marketing efforts can and should always grow. Just as strategic marketing best practices evolve Read More
Marketers are already taking advantage of how smart chat technology is simplifying interactions with brands, leading to a number of advancements that are just beginning to bear fruit. Some even report benefits beyond the marketing itself. Here are four predictions for how the sector will continue to grow and evolve Read More
AT CES, Pinterest announced a partnership with LiveRamp to create a clean room for advertisers on the visual discovery platform. The first advertiser to join was the Albertsons grocery chain. The retailer will use Pinterest’s new cleanroom to support the Retail Media Network (RMN), called Albertsons Media Collective. By Read More
We got out of lockdown and were sitting in a bar with a group of marketing colleagues at an industry event that reflected the past few years and all the transformation B2B marketing has gone through. What decisive decisions will you make? What changes, bets, and/or investments did Read More
Do you use Instagram for business? To me, answering this question is the same as when someone asks: Do you have a Digital Marketing Strategy? Both will receive explicit consent. But you’d be surprised how many people overlook Instagram for their brand and miss out on one of the Read More
IRI and Meta Platforms, Inc. will now offer buyers a new solution that closes the loop between Meta’s social media campaigns and in-store CPG sales made at major US retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for Read More
WeBranding Global announced today that the company’s latest version of Adtarg, an artificial intelligence (AI)-based marketing platform, will debut at the Consumer Technology Association’s CES 2023. With millions of dollars generated from seed funding this year, Customer Insights) now includes the market listening system (MLS) and Voice of Read More
© 2023, The Martech.info . All rights reserved