Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More
Brand marketing is an important aspect of any growing business. This helps establish a strong and recognizable image for your business, which can lead to increased customer loyalty and increased sales. One of the main benefits of brand marketing is that it helps differentiate your business from the competition. By Read More
B2B sales have changed. Today’s customers can discover many ways about new products or services and their details without ever meeting a sales representative. It also becomes difficult for a company to differentiate its products or services or stand out. In addition, the attention span of potential customers Read More
With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More
DATA Communication Management Joint Stock Company, a provider of business communications and marketing solutions to businesses across North America, announces the launch of PRSNL™, a personalized video content platform Top humanization with full service. PRSNL covers all aspects of custom video creation and distribution, from strategy, storyboarding and creative development Read More
TuneIn, the world’s leading live-streaming audio service, and HubSpot, a customer relationship management (CRM) platform for scaling businesses, announced the launch of the HubSpot Podcast Network on TuneIn, a radio station. Live radio streams HubSpot’s vast library of content through the TuneIn platform. Listening to podcasts has become Read More
You’ve identified your target potential customers, matched your content creation, and leveraged different types of content to promote your products or services. So your content strategy seems pretty solid, right? The truth is, your content marketing efforts can and should always grow. Just as strategic marketing best practices evolve Read More
Marketers are already taking advantage of how smart chat technology is simplifying interactions with brands, leading to a number of advancements that are just beginning to bear fruit. Some even report benefits beyond the marketing itself. Here are four predictions for how the sector will continue to grow and evolve Read More
AT CES, Pinterest announced a partnership with LiveRamp to create a clean room for advertisers on the visual discovery platform. The first advertiser to join was the Albertsons grocery chain. The retailer will use Pinterest’s new cleanroom to support the Retail Media Network (RMN), called Albertsons Media Collective. By Read More
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