National World, one of the UK’s leading media companies, has announced the launch of its self-service advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad-buying process and provide greater flexibility for advertisers, giving businesses of all sizes easy access to Read More
PureCars, a leading provider of digital marketing services and technologies for car dealerships, today announced the official launch of its streaming audio advertising service through Spotify. As part of this strategic partnership, Spotify Ads is now available in PureCars’ product suite, making it easy for their customers across North America Read More
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced the availability of a guaranteed planned purchase. The program is integrated with the vendor directory and communication module. The Basis platform combines the execution of guaranteed programmatic campaigns with global media planning, Read More
Litmus, the leader in email marketing, unveils its new brand message and promise to email marketers worldwide: “Earn Every Volume™”. In a world where so many messages don’t arrive as expected, someone has to find a way to make sure those messages arrive and arrive completely intact. That’s Read More
Sprout Social, Inc., a leading provider of social media management software, has announced the acquisition of Reputate, an innovative sentiment analysis and natural language processing company. With this acquisition, Sprout will power, reach, and automate social media listening, messaging, and customer service capabilities with sentiment analysis, natural language processing (NLP) Read More
BoAt, the fastest-growing audio and wearables brand in India, made a profit of Rs 68.7 cores in the fiscal year 2022. Boat success story Aman Gupta and Sameer Mehta, the founders of boAt, founded the company in 2014 with a vision to bring the most stylish, durable and affordable audio products to the Read More
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and online object data in the United States, Mexico, and Poland. In the US, Netflix will subscribe to Nielsen’s national television measurement data and streaming platform ratings. In Mexico and Poland, Read More
With Google’s ongoing algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly being disrupted. Add a layer of economic uncertainty to the chart; Now income is at the top of everyone’s priority list. Now is Read More
Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More
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