Demandbase, the Smarter GTM™ company for B2B brands, announced today’s prestigious award wins from B2B Ignite London. At the world’s biggest B2B marketing learning and networking experience, Demandbase was honored with the silver award for ABM Platform of the Year, the top award for overall Read More
HubSpot small-business users are the focus of free CMS, marketing automation, and CRM features after the company spent several release cycles wooing enterprise customers. HubSpot retooled its free CRM, CMS, and marketing automation offerings for B2B small businesses – including those just setting up shop. Users of HubSpot’s free-tier Read More
Before the internet, only a few prosperous businesses required international marketing plans. These were the most well-known companies, active in worldwide marketplaces, employing people all around the world. Coca-Cola is one such business. The beverage company has served a global client base for decades, customizing its advertising, distribution, and pricing Read More
The prestigious award recognizes the companies producing the most innovative business technology around the world. These awards celebrate all those transforming the B2B marketing landscape through marketing technology. We are thrilled that Kaltura has been named the Digital or Hybrid Event Platform of the Year, and it is a Read More
LinkedIn is one of the best places to target professionals with a granularity almost unheard of on any other digital platform. Setting up your campaigns is simple, but you may improve them by making a few small changes. Simple adjustments can have a significant impact, whether through improved targeting, organisation, Read More
In September 2022, Developer Marketing Summit will assemble developer marketing masters from the world’s largest companies and most exciting startups in San Francisco to share best practices, experiences, and challenges of DevMar enthusiasts, all rallied around one, shared goal: successfully marketing to developers. Read MoreRead More
Together with B2B Marketing, Influ2 the Person-Based Advertising platform shares its Buying Group Marketing report outlining the future of Account-Based Marketing Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales Read More
What is the ABX? The term “account-based experience” (ABX) is popular right now. In certain cases, the death of account-based marketing (ABM) in favor of an ABX strategy is even lamented. Online articles proclaiming “Move over, ABM—ABX is the way to go” and similar phrases occasionally resemble a death Read More
B2B landing page optimization is a deliberate procedure that can help your company reap a variety of rewards. The chance to increase lead creation is one of these advantages, and it’s possibly one of the most fruitful. Here are 5 suggestions for enhancing your landing pages to produce more Read More
Enero Group has made two digital agency acquisitions in the US and the Asia Pacific, with both businesses joining technology firm Hotwire Group. San Francisco-based ROI DNA, a B2B digital marketing agency working with technology companies, extends Hotwire’s capabilities in North America, while GetIT, a marketing agency specializing Read More
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