Tags : B2B Marketing

A breakthrough predictive model from Prescient AI helps marketers to make smarter, faster marketing decisions

July 16, 2025

Prescient AI has unveiled a groundbreaking forecasting and optimization model designed to replace outdated marketing measurement systems that struggle to meet the demands of today’s fast-paced, high-stakes environments. This proprietary model, which offers forecasting and measuring capabilities much beyond what is currently available in media analytics platforms, ushers in Read More

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

June 19, 2025

Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More

Marchex® Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource

June 11, 2025

Marchex, which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex’s prior partnership announcement, bringing Marketing Edge’s proven call Read More

Validity Releases “State of Email 2025” Report, Revealing Email Marketing Trends

June 5, 2025

Recently acquired by Validity, Litmus from Validity released its 2025 State of Email report, revealing how marketers are adapting to today’s complex marketing landscape based on responses from hundreds of global email marketers. As email marketers navigate frequent mailbox provider updates, advancements in technology, complex privacy regulations and shifting consumer Read More

Innovid’s Feature Beat: New Social Advertising Tools to Drive Performance & Streamline Execution

May 29, 2025

Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new ways to scale the impact of CTV ads. This month, we’re focused on helping marketers get more from Read More

Proxima Partners with Narrative To Launch New Direct-To-Consumer (DTC) Segments For Programmatic

May 9, 2025

Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against Read More

Tags : B2B Marketing

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