6sense, the market leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability. Read More
A great team is truly a thing of beauty – a multi-skilled group of professionals working together seamlessly and harmoniously to address evolving opportunities and respond in the face of adversity. But how do you create such a unit that runs like clockwork? Moreover, how do you identify the limitations of Read More
One campaign has dominated the B2B Marketing Awards (both in the UK and US) for three years now – that’s Embraer’s ‘Profit hunter’ campaign, devised by Gravity Global. This campaign has consistently wowed judges and walked away with no less than 15 trophies over the past 3 years. So what’Read More
Few B2B marketing trends have had as much impact as quickly as ABM, but five years since B2B Marketing’s first dedicated annual conference, how has it matured as a discipline? And how is it likely to continue to develop? Read MoreRead More
Digital communities have come a long way since the days of LinkedIn Groups and Second Life. In fact, bolstered by a new wave of innovative tech solutions and ever more savvy and hard-to-reach buyers, in 2021, they look like an increasingly sophisticated means to enable customer intimacy and enable better and Read More
2021 looks set to be the year of hybrid events, but the term ‘hybrid event’ is ambiguous, encompassing a broad range of format, technologies and audience opportunities – so how do you create the right hybrid event structure for your B2B marketing needs? In this webinar we’ll be exploring the Read More
Your B2B website is one of, if not the most, important aspect of your company. It’s essential to keep it up-to-date and aligned with key messaging points and branding elements. While the front end of your website, what your site visitors will see, the backend is crucial to Read More
The climate for B2B has been changing rapidly in the past few months. By using smart Sales Enablement, we want to help sales people sell more, easier and faster.Read More
Chat Marketing is certainly popular among B2C companies, but that doesn’t mean it’s non-existent among B2B industries, or that it can’t be helpful. In fact, one study shows that just 74 percent of B2C companies use live chat for sales, while 85 percent of B2B Read More
© 2023, The Martech.info . All rights reserved