Pinterest, Inc. announced it has entered into a long-term cooperation agreement with Elliott Investment Management L.P., including the appointment of Marc Steinberg, Senior Portfolio Manager at Elliott, to the Board of Directors effective December 16, 2022. “We’d like to welcome Marc to the Pinterest Board following our collaborative dialogue with Read More
Outdoor advertising (OOH) revenue grew 11% in the third quarter of 2022 from a year earlier to $1.94 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Digital OOH continues to drive overall OOH growth, with the segment up 14% compared to Q3 2021. Year-to-date, OOH is up 25.7% and equates […]Read More
DT Reach uses an unmatched in-app and on-device scale with award-winning creativity to exceed your branding and awareness goals. With the DT Reach product suite, mobile is more than a channel, it’s a success story built on sight, sound, and motion.Read More
Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink how they connect with their audiences. Don’t let data discontinuation fool you! As Forrester noted, “there’s a lot of Chicken Little going on for an announcement that really Read More
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Organizations can now easily purchase FullStory’s DXI platform to reduce friction and deal with the “unknown unknowns” that cause customers to become frustrated thanks to the worldwide Read More
Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried a new product brand in the face of economic pressures, store closures, and shifting priorities, and 73% are incorporating these new brands into their shopping habits. These new buying behaviors put new Read More
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to Survive (Even Thrive) in 2023”, which offers guidance to marketers to prepare for shifting market conditions and capitalize on opportunities to optimize brand performance in 2023. According to Analytic Partners’ analyses Read More
Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative that Read More
Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine and repetitive tasks to expanding marketing operations, martech serves a variety of uses, and the right martech stack will vary for each business depending on the purpose. goals and future Read More
Alation Inc., the leader in enterprise data intelligence, announced the launch of Alation Connected Sheets, a new product stemming from the company’s acquisition of Kloud.io. Alation Connected Sheets enables business users to pull trusted, governed, and up-to-date data from data sources into spreadsheets, including Google Sheets and Microsoft Read More
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