Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran Read More
Thu, Dec 1, 2022 · 11:30 PM | IST (GMT +5:30) Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. Read MoreRead More
Thu, Dec 8, 2022 · 11:30 PM | IST (GMT +5:30) With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. Read More Read More
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” “In the USA, TikTok has overtaken other Read More
The arrival of martech was heralded as the next step in marketing. These platforms have allowed marketers to collect endless amounts of data so they can reconfigure their approach and increase conversions. The theory is that the more companies know about their customers, the more appealing services they can offer. Read More
With the success of its B2B ecommerce platform, which is currently used by numerous international brands including Colgate, Stanley Black & Decker, Mazda, Whirlpool, Briggs & Stratton, CAE, and many others, VTEX, the enterprise digital commerce platform for premier brands, retailers, and distributors, today announced strong momentum. VTEX is Read More
Bob, a founder member of Bold Marketing & Communications, uses big data and AI to provide customers an unfair competitive advantage. With B2B businesses, account-based marketing (ABM) is extremely popular, and for good reason. When implemented correctly, ABM is one of the best methods for increasing account income, boosting Read More
With the addition of new capabilities, brands are better able to use unified first-party data for improved targeting and effectiveness across all significant digital platforms and social networks. New connections with the social media platforms TikTok and Snapchat have been revealed by Optimove, the first customer-led marketing platform. The integrations Read More
Iterable, the most potent communication platform that aids brands in activating customers with joyful interactions at scale, today unveiled new innovations, among them Iterable SMS with simplified pricing and AI-powered Channel Optimization. These features give marketers the power to activate exceptional cross-channel marketing capabilities and win over long-term clients. The Read More
With Snowflake as its backend, Firework wants to improve the speed, uptime, and performance of their next-generation video commerce platform. The fastest, most reliable, and most powerful video commerce platform in the world, Firework, has announced a new relationship with Snowflake, the Data Cloud company. With this announcement, Firework will Read More
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