LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager allows large organizations to manage their LinkedIn activity in one place. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn Pages into one dashboard. Read More
WMF – The greatest Digital Innovation Festival is coming! WMF is an accelerator of culture, training, and innovation for the country and for the international context that has always worked as a tool for society. This year we are building together with you a historic edition: we will be at Rimini Read More
Change: It’s an inevitable part of life and survival hinges on our ability to adapt. Take B2B marketing, for example. Companies have been following a traditional model to attract potential buyers: running various advertising campaigns, focusing on inbound marketing, and deploying large sales organizations to cold-call and book Read More
Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a Read More
Simple Acts of KindnessRead More
What Is a Go-To-Market Strategy? A go-to-market (GTM) strategy is a strategy that assists you in defining your ideal customers, coordinating your messaging, and positioning your product for launch. A GTM approach also puts critical business units on the same page, allowing you to satisfy a market need while iterating Read More
Harte Hanks Inc., a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, announced today that it has been awarded a new business assignment by a leading employment screening services company to provide a wide scope of B2B sales and marketing support services. Read More
The brand has never been a hotter topic in B2B than it is in 2022 This resurgence in brand focus has been driven by three profound shifts. In the post-Covid, high-churn recruitment market Brand is an organization’s number one weapon in the battle to win. B2B buying has Read More
The B2BMX: Next-Level ABM event is just around the corner in the first week of June and the speaker lineup is . And a free ticket is yours for the taking. Your revenue will grow. And you’ll be the hero. Our very own strategy guru, Alexis (Ali) Smith, will Read More
Phonexa’s digital series “The Unofficial History of Innovation” has added another recognition to its already stellar list of honors by winning the Award of Distinction for Video Commercials as part of the 2022 Communicator Awards. Phonexa’s three-pronged ad series is comprised of three episodes – “The Startup,” “The Telephone,” and “Read More
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