Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy

The Drift team has been all-in on podcasts from Day 1. Because when it comes to cornerstone content, it doesn’t get much better than having your in-house subject matter experts behind the mic for an hour or two each week. And then taking what you get from each episode and squeezing all the juicy content goodness out of it.

That’s the beauty of podcasting done right. But for all their recent popularity, we’re firm believers that podcasts are being underestimated AND underutilized by B2B companies. Big time.

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