EIQ BrandLab, the full-service strategic marketing and creative agency operated by EnsembleIQ for the global business-to-business market, today announces it has won seven prestigious AVA Digital Awards for digital excellence. The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, Read More
Looking to improve your B2B video marketing techniques? As video continues to gain popularity on social media and other channels, more businesses are jumping on the bandwagon and creating more video content. In this video, we’ll go over four expert tactics for better B2B video marketing.Read More
B2B Marketing Automation Tools To Create Meaningful Connections, Generate More Pipeline. Salesforce Helps You Increase Leads, Boost Sales And Transform Your Business. Generate Better Sales. Drive Revenue Growth. Close More Deals. Build Customer Journeys.Read More
ActionIQ, the leading Enterprise Customer Data Platform (CDP), today made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer Experience performance against their industry peers and customer preferences. The industry-first Read More
Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to Read More
How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a Read More
In an everchanging global market where business leaders and consumers can evaluate pricing in real time online there is a growing need for B2B/B2C companies to carefully consider all steps of a global expansion strategy. Just like mergers and acquisitions, most international expansion strategies can fail if Read More
Do you have an e-commerce website where users struggle to complete transactions? Are you a B2B business wanting to understand how your website can better support your sales cycle? Join us for our May webinar to learn more about conversion rate optimization and best practices for both B2B Read More
In this video, you’ll learn why modern B2B lead generation strategies fail to actually convert customers, have low close-wins rates, cause problems with your sales team and waste significant marketing dollars. I also discuss if lead generation is even needed with B2B buyers today.Read More
Even the most widely accepted B2B marketing beliefs and trends should be questioned. Just ask Salesforce’s VP of APAC Marketing Leandro Perez. That’s what we plan to do during our upcoming webinar, “CMO Confessions,” on May 11th at 1 p.m. AEST | 11 a.m. SGT, where Joe Escobedo, Read More
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