The pandemic dramatically accelerated digital buying behaviors, and as a result, customers’ habits continue to change. In an effort to meet evolving customer behaviors and achieve organizational revenue goals, manufacturing marketing leaders are increasing investments in digital marketing channels and digital commerce. Join this complimentary manufacturing marketing webinar to understand Read More
OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, is partnering with BuySellAds (BSA), provider of technology that connects the world’s best independent publishers with high-quality, relevant advertisers. The partnership extends OOH advertising, the only traditional ad medium growing today, to BSA’s clients. Opportunities in Read More
LinkedIn and Edelman have gathered insights from nearly 3,600 management-level professionals who consume thought leadership to help marketers, communicators and salespeople better understand what’s behind this trend and how to break through the noise – including when to use thought leadership and what attributes B2B audiences want to see from Read More
In this video you’ll learn why your B2B paid social ads suck and how to fix them. I explore the importance of intent both from our audiences and the social channels. See what to stop doing and what to start doing to increase the effectiveness of your paid Read More
VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of 3D assets for ads. This solution provides Read More
DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONETM. Through this platform, mobile operators, OEMs, and app developers can now implement and optimize their marketing strategies to reach, engage, and retain their users while optimizing their application Read More
Upland Software (Nasdaq: UPLD) is excited to announce that the highly-anticipated Spring ’22 Release for its content operations product, Kapost, is now available and in market. The latest release from Kapost helps enterprise B2B marketing organizations more effectively manage complex content operations from one central location, resulting in higher revenue-generating Read More
Lucidworks AI-driven B2B ecommerce solutions can enable a deeper understanding of buyers intent and improve the purchasing experience.Read More
SmartBug Media® a leading Intelligent Inbound® marketing agency that assists both B2B and B2C e-commerce businesses in growing revenue by generating leads, scaling revenue operations and building market awareness through digital content, design and web development – today announced it has extended its capabilities to support e-commerce businesses by Read More
Demand Gen Report has unveiled the winners of its 11th annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The 32 winners were announced in 17 categories Read More
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