Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Jerome Langford, midweight copywriter at Admind, considers the trends and the challenges and concludes that there’s still opportunity to be found in video marketing Read More
GR0 is honored to announce that it has won the 2022 Gold AVA Digital Award for Best Search Marketing (SEM) Campaign on behalf of its work with DTC clients in 2021. AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and Read More
The Digital Voice signs three new leading adtech clients to their portfolio this quarter. The three new clients selected The Digital Voice as their UK and EMEA PR and Communications agency to provide them with a comprehensive range of communications, marketing and PR services. Read MoreRead More
6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2’s 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. Read MoreRead More
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently Read More
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. Read MoreRead More
Digital commerce pioneer Oro Inc., the industry leader behind OroCommerce, the No. 1 open-source B2B eCommerce platform, today announced the launch of B2B Commerce UnCut, a game-changing live video podcast offering a unique window into the world of B2B digital commerce. Featuring interactive, community-driven content plus unvarnished insights Read More
Global independent marketing and communications firm, FINN Partners, announced today that it has acquired AHA (Alling Henning Associates), a 52-person, women-owned brand strategy and creative agency headquartered in Vancouver, Washington. Betsy Henning, Founder and CEO of AHA, will join FINN as managing partner of the firm’s new Global Internal Read More
Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their Read More
Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up their name, contact, and demographic data for a free asset. This is enough of a deterrent for the lead Read More
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