Tags : B2B

Oomiji Selected to Provide Customer Data Platform to the Luxury Marketing Council

March 3, 2022

Oomiji, the first predictive, conversation-enabled customer data platform, announced today that the company had been selected by the Luxury Marketing Council to provide state-of-the-art customer intelligence and engagement using Oomiji’s audience insight and targeting technology. The partnership will enable the Luxury Marketing Council to engage with its 5000+ members across 1000+ Read More

The Ultimate #B2BMX 2022 Preview

The 2022 B2B Marketing Exchange (#B2BMX) is just days away, and we already know it will be one for the books. After all, it’s poised to bring more than 800 practitioners to Scottsdale to soak up the latest knowledge, trends and Arizona sun. And it doesn’t hurt that Read More

B2B Summit – North America

Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it’s about more than just fine-tuning the engine, it’s about powering your growth and accelerating your Read More

Hexnode Partner Summit 2022

Join us on April 21 for the second edition of the Hexnode Partner Summit (HPS), where the partner community comes together to share experiences and grow together. If you’ve been a partner long enough, then you know that HPS is not about the product but about the people. HPS, among Read More

5 channels you should use in your marketing

Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More

Digital Advertising Metrics That Matter

February 23, 2022

Whether you’ve been tasked with crafting a Google AdWords campaign for your B2B client, or you’re looking into building out Facebook Ads to draw in new customers for a recently signed account, there’s a lot that goes into building a successful digital advertising campaign.Read More

The Marketing Practice acquires 90octane, expanding US presence

February 17, 2022

B2B agency The Marketing Practice has acquired Denver-based strategic marketing specialists 90octane. It is TMP’s third acquisition in the last six months, bringing headcount to over 400. 130 of those staffers are now based in the US, signaling TMP’s commitment to growth in that region. Read MoreRead More

Clearbit Launches New Data Activation Platform for B2B Marketing

February 16, 2022

Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. Read MoreRead More

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition Read More

When is video marketing right for B2B?

February 15, 2022

Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Jerome Langford, midweight copywriter at Admind, considers the trends and the challenges and concludes that there’s still opportunity to be found in video marketing Read More

Tags : B2B

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