In both B2C and B2B businesses, existing customers make up the lion’s share of your recurring revenue. Protecting and growing them through expansion opportunities, cross-sells, and upsells is crucial. We’ve all seen the worst-case scenario before. An active customer starts disengaging, purchases less often, and then Read More
What makes some content shine while some just stinks? What is the secret formula to writing winning content? In the B2B and B2C content marketing world, you have to stay on top of best practices to create the best content. Attend “Delightful or Dreadful: An Honest Conversation About Read More
What’s the difference between B2B and B2C marketing? Understanding which marketing style is better for your business AND your audience will make all the difference in your sales.Read More
In an everchanging global market where business leaders and consumers can evaluate pricing in real time online there is a growing need for B2B/B2C companies to carefully consider all steps of a global expansion strategy. Just like mergers and acquisitions, most international expansion strategies can fail if Read More
Do you have an e-commerce website where users struggle to complete transactions? Are you a B2B business wanting to understand how your website can better support your sales cycle? Join us for our May webinar to learn more about conversion rate optimization and best practices for both B2B Read More
Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More
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