Defined.ai is using airfocus to enhance and improve both its B2C and B2B product management, as it continues its mission to provide industry-leading quality data sets for Artificial Intelligence (AI) and Machine Learning (ML) solutions. Read MoreRead More
Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More
The most potent and efficient brands in the world today are being built with people, not for them. They outperform the competition without outspending them, forge closer connections with buyers and get their market to do their marketing. We call them participation brands. Iris’ 2021 global participation brand Index (PBI) study Read More
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