Tags : brand marketing

How startups can use performance marketing for brand building

Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More

Accenture to Acquire Romp to Boost Brand Transformation Capabilities and Advance Customer Experience across Southeast Asia

Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative, and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia. Read More

7 Powerful Ways to Improve Your Brand Reputation and Recognition

Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites, and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s image and Read More

Siteimprove Partners with Americaneagle.com to Enable Brands to Deliver More High-Performing and Accessible Content

Siteimprove, the leading enterprise platform that helps brands transform content into revenue, announces its partnership with Americaneagle.com to unveil the expanded Siteimprove Connector for Sitefinity CMS, an integration that helps brands ensure their websites are accessible to everyone. Digital marketers that use this new Connector built by Americaneagle.com Read More

Social Media & Branding

Julia Q has a background in radio, broadcasting, content creation, blogging, and more. Julia’s brand includes creative content sold to and used by brands such as Toyota, Lexus, Purina, the City of Detroit, and more. Her brand has grown to over 60k followers, and she is social media coach Read More

Forsta and Rio SEO Combine to Provide Technology Solutions Spanning the Entire Customer Journey, From Discovery to Purchase to Brand

Forsta, the global leader in customer experience (CX), employee experience (EX), and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage Read More

ICSMAX Minnesota

The Annual Minnesota Marketing Summit is an opportunity for 200 brands based across the state to join expert creatives, agencies, and marketing directors to exchange ideas across digital, experiential, print, and brand marketing. Join five-panel discussions and two presentations in person this fall to review best practices, hear from emerging leaders Read More