Hasbro picked up a total of five awards at the annual Influencer Marketing Awards, now in its 4th year. The company took home the Gold Award for both the Best Multi-Channel Campaign category and the Best Family and Parenting Campaign category for Nerf’s Upload campaign, which sought to establish Read More
Conversion rate optimization that follows and sticks with the brand guidelines will eventually strengthen brand credibility and identity. In this video, Khalid talks about the relationship between CRO and Branding.Read More
Content creation is the muscle of your business, and leaders need to exercise it. It might sound like it’s only the job of the marketing team, but the involvement of the executive-level leaders in the content produced by marketing will either make or break your brand. Will your content Read More
Ecommerce and marketing agency Eastside Co took on an extremely challenging eCommerce platform migration for a high-profile global brand. It came out on top with SEO results worth shouting about. Any website migration is an SEO risk because of the disruption caused to the site’s relationship with search engines.” – Read More
Pinterest is taking the next steps toward becoming a central hub for product discovery with the acquisition of the AI-powered shopping platform THE YES, which learns user preferences to provide more personalized matches for each user. As you can see in this example, part of the onboarding process involves simple ‘Read More
Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More
Branding your business is important because it builds your overall reputation for your customers. Branding can help to build trust and loyalty between you and your customers. If you want to increase your sales, watch till the end as we will be sharing 6 steps for small business branding.Read More
Content is a digital consumable that your business needs to produce WELL. 🤔 When you use the art of storytelling to maximize the narrative of your brand, you’ll begin to see your ideal customers engaging with your business and becoming active clients. Content is KING and your business needs quality Read More
The brand has never been a hotter topic in B2B than it is in 2022 This resurgence in brand focus has been driven by three profound shifts. In the post-Covid, high-churn recruitment market Brand is an organization’s number one weapon in the battle to win. B2B buying has Read More
Whirlpool Corp. today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world-class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World Read More
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