How can marketing leaders differentiate their digital experiences from competitors? How do you avoid major gaps in your marketing strategy? How do you measure the health of your brand? These topics stood out at the recent Gartner Marketing Symposium/Xpo. This complimentary marketing panel discussion brings together three Gartner experts Read More
Influencer marketing is the fastest way to accelerate your brand on social media. It’s the best way to reach new audiences, build brand awareness, and work with collaborators who can create beautiful content and make sales for you. Influencer partnerships build on themselves, constantly searching the web for people Read More
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!Read More
Quantcast, a global advertising technology company, today announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, and native and display brand campaigns across the web and on connected Read More
Marketing 360® is the #1 Marketing Platform® for Small businesses. It has everything you need from design to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!Read More
Hasbro picked up a total of five awards at the annual Influencer Marketing Awards, now in its 4th year. The company took home the Gold Award for both the Best Multi-Channel Campaign category and the Best Family and Parenting Campaign category for Nerf’s Upload campaign, which sought to establish Read More
Conversion rate optimization that follows and sticks with the brand guidelines will eventually strengthen brand credibility and identity. In this video, Khalid talks about the relationship between CRO and Branding.Read More
Content creation is the muscle of your business, and leaders need to exercise it. It might sound like it’s only the job of the marketing team, but the involvement of the executive-level leaders in the content produced by marketing will either make or break your brand. Will your content Read More
Ecommerce and marketing agency Eastside Co took on an extremely challenging eCommerce platform migration for a high-profile global brand. It came out on top with SEO results worth shouting about. Any website migration is an SEO risk because of the disruption caused to the site’s relationship with search engines.” – Read More
Pinterest is taking the next steps toward becoming a central hub for product discovery with the acquisition of the AI-powered shopping platform THE YES, which learns user preferences to provide more personalized matches for each user. As you can see in this example, part of the onboarding process involves simple ‘Read More
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