Are you still wondering why blogging is important? One part of marketing that has been consistent over the last several years, although has changed quite a bit in strategy, is blogging. In today’s video, I share 6 key blog marketing benefits for your business. 👉 #1 Drive traffic to your website 👉 #2 Increase Read More
Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for eCommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that Read More
So, Meta says that the metaverse is still about 5 – 10 years away. But that doesn’t mean you can’t get started with your marketing now. A few companies have jumped right in and created different types of experiences in the metaverse.Read More
Loop Media, Inc., a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has selected SpringServe as one of its ad servers. SpringServe’s ad serving technology will assist in enabling Loop Media to maximize ad inventory value and Read More
MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand Read More
Great content is relevant content, and relevant content doesn’t happen accidentally. In addition, the content you create for your brand today may not be relevant to your audience forever. You always need to keep your finger on the pulse of your content strategy to make sure it is going Read More
Outbrain Inc. (Nasdaq: OB), a leading recommendation technology company, announced it had been selected by Axel Springer, Europe’s leading digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners. According to the agreement, the German digital offerings of the BILD and WELT Read More
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has Read More
Nearly 1 in 2 people who visit your website will look at only one page before leaving, according to the 2021 Digital Experience Benchmark report from Contentsquare, an analytics platform. Making the split-second decision to bounce from one website to another is easy – figuring out how to keep consumers’ attention isn’t so Read More
Join us for Adweek’s multi-day Brandweek summit, where you and your team will enjoy exclusive access to industry leader insights, Masterclasses, networking meetups and much more. Help grow your business and get equipped to better take on new challenges while staying nimble across every touchpoint. Leaders from the world’Read More
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