19th-21st June, 2023 At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, and shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced the launch of Google Marketing Platform consulting and Google Cloud Platform TRKKN in the Middle East. Founded in Germany in 2008 as Trakken, the Cloud Technology, marketing and analytics consulting firm has become one of the largest Google Read More
HubSpot, Inc., the customer relationship management (CRM) platform for businesses to scale, today announced financial results for the fourth quarter and full year that ended December 31, 2022. Financial highlights: Income The fourth quarter of 2022: Total revenue was $469.7 million, up 27% compared to Q4’21. Subscription revenue was $458.2 million, up 28% from Q4’21. […]Read More
ZoomInfo, the world leader in modern go-to-market software, data and intelligence, today announced that it will integrate GPT technology into its platform. ZoomInfo believes this innovative technology will change the way sales and marketing teams find and connect with their ideal customers, reducing lead time and delivering more effective results Read More
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
Ever feel like you’re fighting an uphill battle to close a sale? You’re not alone. One of the primary marketing goals of small business owners is to attract and retain customers, which is a frequent challenge due to time and budget constraints. Even if your client list is Read More
Gen3 Marketing, the world’s largest independent affiliate marketing agency, today announced the consolidation of all of its agencies under one brand, dubbed Gen3 Marketing. Through this merger, Gen3 Marketing will operate as a single agency with a primary focus on successfully executing affiliate partnerships and digital campaigns leveraging proprietary Read More
With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than Read More
With digital advertising’s massive shift away from human-based targeting, it’s tempting to think back to the days before cookies on desktop and IDFA on mobile. Somehow, the advertising industry still exists but is dominated by television and newspapers compared to today’s myriad digital channels. If you divide Read More
National World, one of the UK’s leading media companies, has announced the launch of its self-service advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad-buying process and provide greater flexibility for advertisers, giving businesses of all sizes easy access to Read More
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