Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, “Before & Aquaphor.” Rooted in the consumer insight that true skin healing breaks the vicious cycle of emotional pain, this new integrated campaign Read More
Join us for Adweek’s multi-day Brandweek summit, where you and your team will enjoy exclusive access to industry leader insights, Masterclasses, networking meetups and much more. Help grow your business and get equipped to better take on new challenges while staying nimble across every touchpoint. Leaders from the world’Read More
Media360, Campaign’s influential two-day conference, returns to Brighton on 24-25 May 2022. Back at the iconic Grand Hotel bringing together senior leaders from global brands, agencies and media owners. Media 360 will be packed with insight, inspiration, and lively debate on the biggest issues impacting advertising and marketing. Read MoreRead More
Marketing goals and objectives are the guidelines that drive everything you do in your strategy. Once you’ve figured out what goals you want to achieve, you can craft campaigns with the intention of hitting your targets.Read More
A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough – you have to monitor Read More
CHICAGO – After two years of pandemic stasis, crime stories and a broadly battered image, Chicago is going on the offensive, launching a guerrilla marketing campaign Monday to promote itself as a more influential world city than many realize. Read MoreRead More
U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Read MoreRead More
Breville has launched its first global brand campaign in a shift of the brand’s marketing strategy. Read MoreRead More
Gusto Luxe has strengthened its tech offerings for brands by helping them create NFT-related campaigns in addition to PR and media duties. Read MoreRead More
You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads.Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to your marketing arsenal Read More
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