Flow, the leading platform for digital consumer experiences, gaming, and application development, is ushering in the next generation of NFTs and fan engagement by bringing today’s most recognizable brands to the biggest marketplace for digital collectibles, OpenSea. Today, Flow announces that NBA Top Shot is available for trading on Read More
The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private employer in Arizona. This collaboration signals continued growth for both brands as Banner Health, headquartered in Arizona and operating in California, Colorado, Read More
At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their Read More
Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More
Have you ever considered how to maximize your resources? Marketers frequently ask themselves this question. After all, we’re constantly seeking economical ways to reach our customers. And while there are many methods for doing that, such as influencer marketing, social media campaigns, and BigCommerce email marketing, one tactic, in Read More
Email is a unique marketing channel that includes nearly every age demographic. But how do you make sure that your email marketing campaign is effectively reaching your audience? In this video, we’ll walk you through how to create a successful email marketing campaign while avoiding common pitfalls along the Read More
At Operations Camp, everyone is a presenter. During our time together, we’ll dig into real challenges that you’re facing right now, and open up conversations to co-create solutions. They connect with everyone prior to Camp to surface topics that shape the agenda. So rest assured, they’ll talk Read More
An advertiser’s revenue increased by 95% after using a performance max campaign. If you want results like this, stick around and watch our video to learn how to best benefit from a performance max campaign.Read More
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