An advertiser’s revenue increased by 95% after using a performance max campaign. If you want results like this, stick around and watch our video to learn how to best benefit from a performance max campaign.Read More
Learn what a digital marketing campaign is and how to create an integrated marketing campaign that leads you to success. Save time with our free digital marketing campaign template, with examples to inspire your own planningRead More
Watch as I walk you through step by step how to optimize your AdWords campaigns over 30 days. In this video, we’ll go through a Google Ads campaign and I’ll show you how to: Find WINNING new keywords that are driving you affordable leads. Find LOSING keywords that are Read More
How can you better understand your email marketing performance and build more effective campaigns? Join us as we take an exclusive look into the IMDb’s Email Report alongside Campaigner, Data Stories Consulting, and more. Read MoreRead More
Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More
With the elimination of cookies – Karl Johns (senior platforms expert, Infobip UK) takes a deep dive into how the right communications technology partner empowers digital marketing agencies to innovate and drive revenue. Constant disruption and innovation within the customer engagement space, creating impactful experiences for clients, and choosing between multiple Read More
Marketers are feeling the impact of the loss of mobile device IDs that allow for the unique identification of smartphones and tablets. As a result of ID deprecation, 80% of marketing executives say their ad campaigns are now markedly less effective. But many leaders are now shifting their mindsets and showing Read More
Here is a way to make some sales without spending any money on ads – (even though I don’t encourage this kind of behavior… (: ) Retargeting email marketing, to bring back lost customers or simply upscale to the current ones. All the big brands are using their data to create retargeting Read More
Whether you’re running a small business or working as an independent contractor, you’ll want to find ways of putting yourself out there in a positive way to let people know about what you have to offer. A solid marketing campaign can make a world of difference when it Read More
In this short video, we talk about how to look at marketing data and evaluate if the campaign was a success or not.Read More
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