Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The Read More
The journey to email automation doesn’t need to be a lonely one with Everlytic as your guide and partner. The history of email as a means to communicate dates back to the early. Many are of the view that it wasn’t invented but merely evolved from humble beginnings – Read More
Are you using this simple strategy to maximize your paid media advertising? Evergreen marketing is a must-have foundation for any paid media plan. Seasonally flighted campaigns are great to account for cyclical buying cycles. But they can’t stand alone. Evergreen campaigns are important to stay in front of your Read More
In this video, we show you how to send digital cards through your Mailchimp campaigns. Sending digital cards right inside of your email campaigns is a great way to increase customer engagement and drive more sales. And it is super easy to set up.Read More
Email marketing has come a long way. It is one of the most efficient ways to prove your brand’s effectiveness. However, customer relationship management is extremely crucial as well for your brand. CRM email marketing is a new trend that is helping to leverage brand authenticity. The right marketing Read More
This video previews the upcoming migration of Local Campaigns and Smart Shopping Campaigns into Performance Max Campaigns. It also hints a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns.Read More
Spending money on digital ads is one thing. But explaining the return on investment of ad campaigns to local business clients is another. In this video, Vendasta’s Nicole Lauzon explains the key questions agencies should ask when creating ad campaigns for customers, best practices for sharing results, and what Read More
Google says this new ad format, Performance Max Campaigns, will help you drive better results across all of your ad channels. How to Start with Performance Max Campaigns: This new product offers campaigns that will become part of the next generation in shopping. These Performance Max Campaigns outperform other campaigns, Read More
PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of Read More
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your creative juices and enable you to come up with imaginative ideas for your own Read More
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