TripleLift, the ad technology company that is reinventing ad placement, has announced that it has selected iSpot.tv, a real-time TV ad measurement company, as the preferred independent measurement company for advertising delivery on Connected TV (CTV). This partnership provides a turnkey audience measurement solution for advertisers and video publishers. Read More
The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More
Dispatch, an on-chain messaging and analytics tool using web3 tech to drive engagement and outcomes, announced an integration of its Inbox app with Ledger, a trusted platform for digital assets and web3. The Dispatch protocol allows brands and token issuers to interact and communicate directly with the wallet addresses that Read More
Bloomreach, the world’s #1 Commerce Experience Cloud, announced expanded functionalities for developers in Bloomreach Content, its SaaS-based, headless content solution. These APIs and capabilities make it easier for technical teams to integrate Bloomreach Content and to develop, test, and launch site changes within it. With faster implementation and development of Read More
MarketTime, the industry-leading B2B order entry, business intelligence and e-commerce platform provider, has announced that its payment solution will be powered by Balance, a B2B payment experience company. leading online payment provider first designed for business. The balance is overturning the old complacent B2B trading methods. This Read More
Customer satisfaction and customer centricity have moved up on the agenda for most companies. It has become clear that a company should not produce to sell but to satisfy the needs of customers and potential customers. In order to measure, track and improve customer satisfaction, companies need to turn to Read More
GoDaddy, Inc, the company that helps entrepreneurs grow, brings new innovation to the WordPress community by providing an omnichannel commerce platform optimized for growing businesses. GoDaddy’s much-anticipated Managed WooCommerce Stores solution fully manages and streamlines running a WordPress online store. While WordPress often requires entrepreneurs to maintain a complex Read More
The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. . According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More
Outdoor advertising (OOH) revenue grew 11% in the third quarter of 2022 from a year earlier to $1.94 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Digital OOH continues to drive overall OOH growth, with the segment up 14% compared to Q3 2021. Year-to-date, OOH is up 25.7% and equates […]Read More
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Organizations can now easily purchase FullStory’s DXI platform to reduce friction and deal with the “unknown unknowns” that cause customers to become frustrated thanks to the worldwide Read More
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