Personalized emails drive 18X more revenue than broadcast emails, so why are we still sending generic one-size-fits-all content? Amazon pioneered ‘personalized recommendations’ based on user data, and the same magic is the key to email marketing success. Dynamic content creates a personalized experience for the customer, using a single ‘base’ email with areas of customized content – such as text, visuals, offers, or calls to action – targeted to the customer’s interests, purchases history, or demographics. This real-time dynamic content saves you time, improves click-through rates, minimizes opt-outs, and increases ROI. We’ll show you how!
July 6, 2022