Marketing tactics are always changing. With the growth of digital marketing, new tactics are always being created to assist companies in more efficiently reaching their target customers. Retargeting marketing is one of these tactics. Online advertising that targets users who have already expressed interest in your product or service is Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. Read More
Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More
Aprimo, an industry-leading provider of digital asset management and content operations software, today announced it has been recognized as a ‘Leader’ in The Forrester Wave™: Marketing Resource Management, Q3 2022. Receiving the highest scores of any other vendor in the current offering and strategy categories, Aprimo is the only vendor named Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize Read More
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More
Affiliate advertising It’s possible that you’ve heard a lot about this specific marketing tactic. You may have noticed that many companies use affiliate marketing to boost their sales. However, given that you own a small business and have certain financial challenges, you may be unsure if it would Read More
Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data and putting it in the hands of enterprises, today announced its partnership with Fastly, the world’s fastest global network provider, to help marketers meaningfully improve the ROI of their Meta spend Read More
Two of the leading platforms unite to provide advertisers and marketers with first-party data targeting and closed-loop measurement AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first-party data targeting and closed-loop Read More
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